Director

Summary

Join Hello Heart, a company revolutionizing heart health care, as a strategic leader in payer market strategy. You will be responsible for crafting compelling messaging and go-to-market strategies for health plans, including Medicare Advantage and commercial plans. This role demands deep health plan knowledge, excellent communication skills, and collaboration with sales, clinical, and product teams. Success hinges on strategic thinking and payer fluency, not just traditional marketing. You will develop and maintain marketing and sales materials, manage content creation, and represent Hello Heart at industry events. The position requires 10+ years of experience blending commercial strategy, management consulting, and health plan-facing roles. Travel is approximately 20%.

Requirements

• 10+ years of experience, with a blend of commercial strategy, management consulting, and/or health plan-facing roles
• Deep knowledge of how health plans operate—including Star ratings, risk adjustment, quality programs, and medical cost management
• Excellent business writing and communication skills, with a knack for simplifying complex healthcare concepts
• Experience partnering closely with sales, clinical, and product teams
• Self-starter who thrives in fast-paced, high-growth environments

Responsibilities

• Develop the positioning, messaging, and narrative strategy for how Hello Heart presents its value to health plans—tailored to specific lines of business such as Medicare Advantage, Medicaid, and commercial populations
• Translate clinical outcomes, quality performance, and cost savings into payer-relevant language and use cases
• Collaborate with Health Plan Sales to create and maintain strategic marketing and sales materials—pitches, case studies, executive decks, and more
• Manage content development from concept to final delivery, ensuring alignment across clinical, product, and commercial teams
• Own and evolve Hello Heart’s health plan content strategy, including success stories, ROI narratives, and key differentiators
• Attend industry events and partner meetings to better understand how Hello Heart’s payer value proposition resonates with target audiences
• Travel ~20% to support conferences, client meetings, and events

Preferred Qualifications

Experience with value-based care, digital health, or population health tools