Director, Brand And Communications

Summary

Join Remote's Marketing team as a Marketing Director and lead the development and implementation of global brand communication strategies. You will be responsible for defining the brand's value proposition, overseeing content creation, managing stakeholder engagement, and handling media relations. The role requires proven experience as a Marketing Director, strong analytical and project management skills, and excellent communication skills. Remote offers a fully remote position with competitive compensation, flexible working hours, and various benefits. The ideal candidate will possess a creative and entrepreneurial spirit, fluency in English, and a deep understanding of the SaaS industry. Apply now to join our dynamic and growing team!

Requirements

• Proven experience as a Marketing Director
• Solid knowledge of Brand and Communications on a global scale
• Strong analytical and project management skills
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership and communication skills
• Creative and entrepreneurial spirit with a strong analytical mindset
• Writes and speaks fluent English

Responsibilities

• Develop and implement brand communication strategies that align with the company’s overall marketing and business objectives
• Define the brand's unique value proposition and positioning in the market
• Ensure consistency in brand messaging across all platforms and communications
• Set current and long-term goals for the Brand & Communication team on a global perspective
• Conduct market research to understand audience perceptions and market trends
• Analyze data to measure the effectiveness of brand communication efforts, adjusting strategies based on insights and feedback
• Create compelling and coherent brand messages that resonate with target audiences
• Oversee the development of content, including press releases, website copy, social media posts, and marketing materials
• Ensure all content adheres to brand guidelines and voice
• Ensure internal stakeholders are aligned with the brand’s communication strategies and messaging
• Develop internal communication programs to keep employees informed and engage
• Promote a consistent internal brand culture
• Build and maintain relationships with media outlets, journalists, and influencers
• Develop and execute public relations campaigns to enhance brand visibility and reputation
• Handle crisis communication and manage the company’s response to negative publicity
• Oversee the company’s presence on social media platforms
• Develop and implement strategies for digital marketing campaigns, including content marketing and influencer partnerships
• Monitor social media and digital channels for brand mentions and engagement
• Manage budgets for brand communication activities and campaigns
• Ensure efficient allocation of resources to maximize impact and ROI
• Recruit, hire, and train in the Brand and Communications teams
• Establish team goals and ensure performance aligns with these goals
• Foster collaboration within the team and across customer groups

Preferred Qualifications

• Fluent in multiple languages
• Deep understanding of the SaaS industry and its challenges in various global markets covering multiple regions

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async)
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces