Cars.com is hiring a
Director Commerce Media

Summary

Join Cars Commerce, a fanatical company that simplifies car buying and selling, as the Director of Commerce Media. This high-impact role will lead media activation teams, drive business insights, and foster collaboration.

Requirements

• 10+ years marketing experience focusing on Digital Media Activation, MarTech, and Client Services
• 4+ years people management experience; including leadership of people managers
• 2+ years Commerce Media experience; preference for building and scaling Commerce Media solutions
• Masters Degree in Business, Marketing, or related field preferred, but not required
• Exposure and ability to navigate large matrixed organizations and establish influential and impactful relationships
• Comfort with making firm decisions where unknowns and multiple paths forward exist; conviction in owning and championing these decisions

Responsibilities

• Key owner of activation and development of the Cars Commerce Media Network
• Lead the Cars Commerce Media Network activation teams (Media, Ad Tech & Campaign Management)
• Coach and mentor direct and indirect reports to foster a collaborative and growth-focused environment
• Guide organizational thinking around Cars Commerce Media Network strategy, and help the business capitalize on emerging trends and best practices for media product design, go-to-market strategy, audience utilization, and execution in the Commerce Media space
• Demonstrate expertise in client and media agency needs, and help match Cars Commerce Media Network solutions with these needs
• Lead the evaluation and onboarding of new inventory sources and media capabilities; manage and develop existing and future partner and platform relationships
• Consult with Technology and Product teams to drive innovation of adtech stack inclusive of pub-side tech stack and offsite programmatic tech stack
• Partner with cross-functional internal colleagues in Strategy, Client Service, Sales, Creative and Data & Analytics to drive media strategy and value demonstration
• Work in very close partnership with Media Product leaders to consult on product offerings and packages
• Active role in management of Cars Commerce automotive upfront approach and operations
• Join meetings with key strategic accounts to help brainstorm, engineer, and champion Cars Commerce Media Network products and their place in the client’s media mix
• Take key client feedback back to the organization to inform product development and packaging strategy
• Work with Industry and Product Marketing teams to build powerful collateral and case studies that showcase the competitive advantage of Cars Commerce
• Champion media best practices and thought leadership across the Cars Commerce organization
• Partner with media experts across disciplines, including Corporate Media, Media Product, Product Marketing, and Dealer-Level Media Services, to act in a Media Center of Excellence (COE) capacity, cultivate the collective media expertise of the company, and cascade knowledge to the sales organization
• Ensure all commerce media executions are driving competitive KPI outcomes
• Own headcount and media cost management across commerce media
• Fiduciary responsibility to our customers and our product line profitability

Preferred Qualifications

• Deep understanding of audience-based comms planning and media buying
• Subject matter expertise in large ad platforms such as Google Ads, DV 360, Meta, The Trade Desk, etc
• Working knowledge of audience segmentation and activation solutions including CDPs, Identity Solutions / Data Onboarding (i.e. LiveRamp), etc
• Experience with tagging and tracking platforms (GTM, Adobe Launch, Tealium, etc.)
• Exposure to analytics and visualization platforms (Tableau, Amplitude, etc.)
• Comfort analyzing, evaluating Data Science and Advanced Analytical outputs like Propensity scores, CLTV, MMM, MTA, Churn, etc

Benefits

• Medical, Dental & Vision Healthcare Plans
• 401(k) with Company Match + Immediate Vesting
• New Hire Stipend for Home Office Set-Up
• Employee Stock Purchase Program
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day