WhatNot is hiring a
Director Seller Marketing

Summary

Join Whatnot, the largest livestream shopping platform in North America and Europe, as a Director of Seller Marketing. This role will be responsible for growing and empowering the seller base by building a marketing function to attract new and grow existing sellers on the platform.

Requirements

• 10+ years of marketing experience, including time at a high-growth consumer startup
• World-class leader with experience building out and scaling a marketing team
• Proven experience in B2B marketing through chapters of hyper growth, preferably within a marketplace, e-commerce, or software space
• SMB experience is a huge plus
• Strong understanding of various enthusiast communities, including sports cards, trading cards, comics, coins, and fashion (sneakers)
• Proficiency in social media platforms, community management tools, and data analytics tools
• Experience in organizing and executing virtual or physical events
• Comfort in being analytical, owning budget and ROI metrics

Responsibilities

• Build a marketing function to attract new and grow existing sellers to Whatnot
• Define go-to-market strategy in partnership with the sales team
• Partner with paid marketing on the strategy and own core messaging, value props, creative development, seller landing pages, etc
• Partner directly with lifecycle function to build content for campaigns to activate sellers
• Partner with product and growth to tell the Whatnot B2B message across the funnel from first touch through first live
• Ensure that products and policies we put into the hands of our sellers retain them, and allow them to grow their business on Whatnot
• Refine the in-person events strategy for growing sellers through in-person cons and events among high intent sellers
• Build a highly collaborative partnership with our creative team to create content, campaigns, creative, and collateral to attract and enable new sellers on Whatnot
• Own the measurement framework for how your activity drives brand and business impact
• Work hand in hand with GMs of our categories to ensure our marketing strategies align to our business goals

Benefits

• Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Care benefits
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave