Director, Consumer Public Relations

Summary

Join Life360 as their Consumer PR Director and lead the creation and execution of innovative PR strategies to connect with consumers. You will be responsible for enhancing the brand's reputation, building relationships with media outlets, and driving external communication efforts. This role requires a skilled storyteller with experience in creating impactful campaigns and leveraging member stories. The position offers a competitive salary and a comprehensive benefits package, including health insurance, retirement benefits, paid time off, and remote work flexibility. Life360 values a diverse and inclusive work environment and encourages applications from all backgrounds.

Requirements

• Eight or more years of experience in PR, journalism, or communications
• Skilled storyteller who applies art (creative) and science (data) campaigns to targeted audiences. Must have earned data story examples
• Proactive PR expert who plans 6-12 months out with a clear goal in sight
• Demonstrated experience repeatedly creating moments that "find the zeitgeist"
• Proven perception moving storyteller among teen audiences (Gen Alpha, before Gen Z)
• Curious and eager to learn about our members and business
• Partner to the co-founder and CEO
• Experienced in creating and executing global media strategies
• Quick and nimble to identify and capitalize on timely and relevant stories
• Possess a strong network of media contacts with whom you have trusted relationships
• Expert-level communicator and writer
• Fearless at applying viral or stunt activations to garner desired brand attention

Responsibilities

• Lead and execute our consumer media strategy
• Positively enhance our brand reputation to become the number one brand that makes everyday family life better
• Build and maintain relationships with key media outlets, journalists, and influencers to secure impactful coverage and partnerships
• Drive all external consumer communication efforts, including: press releases, gift list submissions, seasonal campaigns (back to school, summer travel, etc.), pay-to-play opportunities, blog posts, media events, interviews, speaking engagements, and awards
• Amplify our Co-founder and CEO’s vision and perspectives
• Leverage member stories: Identify, curate, and tell authentic member stories to highlight the real-life impact of Life360’s products, while showcasing broader trends or cultural moments that resonate with targeted audiences
• Collaborate with cross-functional teams to align messaging and ensure consistency across all communication channels
• Monitor and analyze media coverage and industry trends to identify opportunities and potential risks

Preferred Qualifications

Previous publicity, Ads, software, hardware, and subscription experience, as well as experience competing with Apple

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products