Director - Content

Summary

Join Sprinto, a leading platform automating information security compliance, as their Director for Content. You will spearhead Sprinto’s content vision, shaping how Sprinto connects with the market. Responsibilities include content strategy, editorial execution, brand messaging, and team leadership, driving impactful, content-driven growth. You will define and execute a high-impact content strategy, develop and manage an editorial calendar, and build Sprinto’s content properties. Furthermore, you will lead content creation, drive organic growth and SEO, and mentor a team of content writers and editors. This role requires a strong editorial background, SaaS experience, and proven ability to build and own content strategy for B2B SaaS brands.

Requirements

• 7+ years of experience in content roles with at least 3 years in a leadership position
• Minimum of 3 years of SaaS experience
• Strong editorial background with demonstrated ability to produce, edit, and guide content at a high quality
• Proven experience building and owning content strategy for B2B SaaS brands targeting SMB and mid-market segments
• Hands-on experience running SEO programs and scaling organic growth
• Deep understanding of how content influences pipeline, sales, and brand equity
• Skilled in leading teams, collaborating cross-functionally, and shipping content at scale
• Strong project management, communication, and stakeholder alignment skills

Responsibilities

• Define and execute a high-impact content strategy aligned with Sprinto’s business goals and go-to-market motion
• Develop and manage an editorial calendar spanning blog, SEO, long-form content, thought leadership, ABM, and product storytelling
• Shape and standardise brand voice, messaging, and positioning across channels
• Build and manage Sprinto’s content properties, including the newsletter, academy, and gated content
• Lead the development of high-quality content across multiple formats: blogs, landing pages, whitepapers, ebooks, social posts, and email campaigns
• Translate complex risk and compliance topics into compelling, actionable narratives
• Collaborate with product marketing and sales to support GTM launches and sales enablement
• Drive a content repurposing engine and scale distribution across channels to maximise reach and ROI
• Build and scale Sprinto’s organic pipeline through performance-oriented SEO content
• Drive visibility and engagement via strategic SEO, content clusters, and site performance
• Develop brand storytelling across top-of-funnel and mid-funnel assets, including ABM content
• Run experiments to improve content performance and engagement across segments
• Lead and mentor a team of content writers, editors, and freelance partners
• Establish and track OKRs for the content team
• Drive editorial quality, speed, and clarity of execution
• Upskill team members across editorial craft, channel distribution, and content analytics

Preferred Qualifications

• Experience in the cybersecurity, compliance, or developer tools ecosystem
• Exposure to ABM programs, funnel performance metrics, and campaign-led content
• Familiarity with tools like HubSpot, GA4, Semrush, Webflow, Clearbit, or similar
• Experience managing and growing content-led newsletters or editorial series

Benefits

• Remote-first policy
• 5 days working with flexible hours
• Group medical insurance (including parents, spouse, and children)
• Group accident cover
• Group term life insurance
• Company-sponsored laptop
• Education reimbursement policy