Remote Director, Customer Marketing

Summary

The Director of Customer Marketing position at Saviynt requires a proactive, results-driven individual to lead customer marketing initiatives, increase client lifetime value, and foster stronger connections with customers. The role involves creating engagement strategies, managing budgets, leading teams, and staying updated on industry trends.

Requirements

• Demonstrated background spanning 7-10 years in leadership positions focused on growth marketing, field marketing, customer marketing, or other roles related to demand generation, ideally within a B2B SaaS setting
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Excellent communication and interpersonal skills
• Strategic thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
• Demonstrated leadership experience, with the ability to lead cross-functional teams and drive results in a fast-paced environment
• Proficiency in marketing automation platforms, CRM systems, and analytics tools
• Experience sourcing and developing case studies, testimonials, and other customer-centric content
• Proven track record of implementing and managing successful ABM programs that drive revenue growth
• Strong project management skills, with the ability to lead cross-functional initiatives and manage multiple projects simultaneously
• Creative thinker with a customer-first approach
• Bachelor's degree in Marketing, Business, Finance, or Communications. An advanced degree in a related field is a plus

Responsibilities

• Oversee the strategy and execution of customer marketing initiatives, including events, ABM cross-sell programs, Customer Advisory Boards, etc
• Rollout engagement touchpoint strategies across the entire customer journey
• Segment customers effectively and tailor marketing efforts to specific customer groups
• Collaborate closely with sales, product, and customer success teams
• Define key performance indicators (KPIs) and regularly evaluate the performance of customer marketing initiatives
• Manage the budget allocated for customer marketing activities
• Provide guidance and mentorship to the customer marketing team
• Keep abreast of industry trends, best practices, and emerging technologies in customer marketing
• Present regular reports and updates on the performance of customer marketing initiatives to senior management