Remote Customer Marketing and Advocacy
at Culture Amp

Summary

Join us on our mission to make a better world of work. As the Director of Customer Marketing at Culture Amp, you will take a strategic leadership role in shaping and executing our customer marketing vision.

Requirements

• 10+ years of customer marketing or similar experience, preferably in a SaaS environment
• Proven success in leading large-scale customer advocacy, retention, and expansion programs, with a strong track record of driving measurable business outcomes
• Deep understanding of SaaS customer and product data to identify the optimal paths for engagement and adoption
• Exceptional communication and interpersonal skills, with the ability to influence and inspire internal and external stakeholders
• Demonstrated ability to build and nurture enduring relationships with enterprise customers, from HR practitioners to c-suite leadership/executives, globally
• Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and achieve a shared path forward to a defined vision
• Results-oriented. Prioritize, plan, coordinate, track, and evaluate projects, programs, and processes with a strong emphasis on tracking and delivering business goals
• Experience with marketing automation platforms, customer relationship management systems, and analytics tools (SFDC, Hubspot, 6Sense, BI platforms like Looker)
• Strategic thinker with the ability to influence and drive cross-functional initiatives
• Strong leadership skills with experience building and managing teams
• Deep analytical mindset with experience in measuring impact across channels and multivariate testing
• Passionate about customer success and committed to building long-term relationships

Responsibilities

• Develop and lead the overarching customer marketing strategy, ensuring alignment with Culture Amp’s business objectives and growth goals
• Drive cross-functional collaboration with product, customer success, sales, and operations to ensure a unified approach to customer experience and success
• Oversee the development of advanced segmentation (ABM) strategies to target expansion opportunities within the customer base
• Create and lead high-impact marketing campaigns designed to increase product adoption, cross-sell, and upsell across diverse customer segments
• Lead the design and execution of proactive customer retention programs aimed at minimizing churn and maximizing customer lifetime value
• Implement advanced predictive analytics to identify at-risk customers and develop tailored engagement strategies to re-engage them
• Develop and lead customer advocacy programs that turn satisfied customers into brand ambassadors
• Build and nurture a community of customer advocates through initiatives like case studies, testimonials, user groups, and customer advisory boards
• Guide the creation of content that supports every stage of the customer lifecycle, from onboarding to advocacy
• Oversee the development of customer communication strategies, ensuring timely and effective dissemination of key updates, product launches, and success stories
• Define and track key performance indicators (KPIs) related to customer advocacy, expansion, and retention
• Provide regular reporting and insights to senior leadership on the impact of customer marketing initiatives
• Build, mentor, and lead a high-performing customer marketing team, fostering a culture of innovation, collaboration, and accountability

Benefits

• Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
• Programs, coaching, and budgets to help you thrive personally and professionally
• Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
• Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
• Team budgets dedicated to team building activities and connection
• Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
• Extended year-end breaks: An extended refresh period at the end of year
• Excellent parental leave and in work support program available from day 1 of joining Culture Amp
• 5 Social Impact Days a year to make a positive impact on the community outside of work
• MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
• Medical insurance coverage for you and your family (Available for US & UK only)