Director, Education Programs & Partnerships

Summary

Join Encoura as the Director, Education Programs and Partnerships, a strategic role focused on expanding the reach of the Encourage program. You will cultivate and grow partnerships with organizations like FBLA, DECA, and JROTC, managing relationship aspects and developing outreach strategies. Responsibilities include leading partnership program growth, driving engagement through various channels, building brand recognition, and identifying resource needs. You will collaborate with marketing teams on outreach campaigns and provide feedback to enhance market intelligence and product development. The role reports to the VP of Marketing and offers opportunities for professional growth and impact within the education sector. This position requires direct management and leadership experience in marketing or relationship management, along with excellent communication and presentation skills.

Requirements

• Direct management and leadership experience in either Marketing or Relationship Management roles
• A strategic planner, who uses data to drive decisions and recommendations
• A proactive problem-solver with natural critical thinking skills
• Be a confident public speaker and demonstrate outstanding presentation skills during live events, webinars, and produced videos
• Excellent writing, presentation, and communication skills

Responsibilities

• Serve as leader on the Marketing team, representing the Partnerships team in cross-team collaborations with marketing, product, and engineering teams
• Lead the growth and development of our existing partnership programs to extend the reach of the Encourage program and drive increased participation to meet organizational objectives
• Drive engagement with our national partner organizations and their networks of students and educators through webinars, conference sessions, resources, and other forms of engagement
• Build brand recognition and build trust of Encourage by planning and executing sponsorships and events with key strategic partners, such as the American School Counselor Association
• Seek opportunities to build awareness of the Encourage program with our Partners through their promotional channels, such as newsletters, advertising, social, and events
• Identify potential resource needs for marketing and content teams to support adoption and implementation of the Encourage product
• Collaborate with Marketing on outreach campaigns and relationships with educators, schools, community-based organizations, and district leaders to drive program adoption and impact by districts, schools, educators, and students
• Champion the Encourage program to key partnership leaders, stakeholders and other education leaders in the postsecondary planning space via webinars, virtual conferences, live meetings
• Provide continuous feedback to the marketing and product teams to enhance market intelligence, competitive intelligence and product enhancements

Preferred Qualifications

• Educational background or experience is preferred
• Familiarity with college access organizations, districts, educators, and Community Based Organizations desired, not required

Benefits

• Comprehensive health and benefits package
• 401k company match that is vested immediately upon participation
• Paid holidays and generous PTO policy
• Paid parental leave