Director, Learning And Development

Summary

Join Wpromote as their Director of Learning and Development, a strategic role partnering with agency leadership to cultivate a culture of continuous learning and innovation. You will design and deliver programs enhancing employee performance and digital marketing expertise. This position requires a strong understanding of the digital marketing lifecycle and experience with innovative learning methods. Wpromote offers a competitive salary, comprehensive benefits including unlimited PTO, flexible schedules, and work-from-anywhere options. The ideal candidate will have 10+ years of L&D experience, with at least 3-5 years in advertising or a related field. This role is crucial in ensuring Wpromote's workforce remains equipped with cutting-edge skills to excel in a fast-paced industry.

Requirements

• Bachelor’s degree in Organizational Development, Marketing, Communications, or a related field
• 10+ years of experience in L&D, with at least 3–5 years in advertising, digital marketing, or a creative industry
• Strong understanding of the digital marketing lifecycle, including campaign management, digital strategy, and client engagement
• Experience with innovative learning methods, including gamification, simulations, and social learning
• Familiarity with certifications and platforms commonly used in digital marketing (e.g., Google Analytics, HubSpot, Adobe Creative Cloud)
• Ability to tailor programs to the unique demands of various teams
• A forward-thinking approach to developing programs that inspire creativity and innovation
• Experience working with cross-disciplinary teams in high-pressure, deadline-driven environments
• Expertise in developing training that enhances client relationship management, storytelling, and presentation skills
• Capacity to anticipate future skill demands based on market trends and client feedback
• Proficiency in aligning learning programs with the agency’s strategic goals and creative direction
• Skills in using learning management systems (LMS) and tools such as virtual reality (VR) or augmented reality (AR) for creative training
• Knowledge in advertising-specific tools (e.g., programmatic platforms, analytics dashboards)
• Proficiency in using analytics to assess program success, including tracking employee upskilling and client outcomes
• Ability to demonstrate how learning initiatives drive key performance indicators (KPIs) such as pitch win rates and campaign ROI
• Strong communication skills to engage diverse audiences, from early career to executives
• Ability to build trust with leadership and foster collaboration across departments

Responsibilities

• Developing a comprehensive L&D strategy aligned with the company’s vision, client demands, and industry trends
• Leading the creation and implementation of specialized training programs in areas such as digital marketing, creative strategy, and emerging technologies (e.g., AI, data analytics)
• Partnering with senior leaders and business unit leaders to identify skill gaps and future talent needs
• Developing leadership programs for account managers/directors, paid media, earned and owned, sales, and leadership to build strong client-facing and team management skills
• Embedding learning into the company's culture to drive engagement, retention, and competitive advantage
• Integrating external certifications and partnerships (e.g., Google Ads, Meta Blueprint) into development programs
• Fostering cross-functional learning to enhance collaboration between creative, account, and technical teams
• Overseeing the development of internal resources, such as a centralized knowledge hub or digital training platform
• Providing training in client-centric skills, such as storytelling, pitching, and negotiation
• Ensuring employees stay ahead of trends in advertising and digital innovation
• Maintaining budget oversight, tracking ROI of L&D initiatives based on client success and employee performance
• Driving adoption of new tools and platforms, ensuring smooth transitions through robust training programs
• Equipping teams to adapt to shifting client needs, new marketing channels, and regulatory changes
• Managing external consultants as needed, ensuring programs are impactful and aligned with agency goals

Preferred Qualifications

Masters Degree

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!