Director, Loyalty Strategy

Summary

Join Bounteous as a Director of Loyalty Strategy and partner with leading brands to drive loyalty innovation. Lead all phases of loyalty engagements, from scoping and discovery to program design and optimization. Gather and analyze customer insights to identify innovation opportunities and design collaborative workshops. Develop and implement differentiated loyalty strategies that deliver meaningful value for clients. Contribute to Bounteous' growth by participating in go-to-market strategies and identifying new business opportunities. Mentor team members and actively participate in developing loyalty strategy consulting capabilities.

Requirements

• 10+ years of experience in loyalty consulting OR a combination of consulting experience plus industry experience of managing a loyalty business
• Bachelor’s degree
• Excellent written, verbal, analytical, presentation, and workshop facilitation skills
• Experience consulting to senior client leadership
• Experience creating financial models and aligning with clients on the value of loyalty, including Finance stakeholders
• Knowledge of loyalty/marketing technology providers and their strengths and limitations

Responsibilities

• Be a trusted loyalty strategy consultant to Bounteous clients: Lead all phases of loyalty engagements including scoping, discovery, ideation, program design, financial modeling, launch strategy, and ongoing marketing optimization
• Gather and analyze customer, market, competitive, and business insights to identify meaningful innovation opportunities
• Design and facilitate collaborative workshops and stakeholder interviews with senior client stakeholders (in-person and virtual)
• Identify gaps in the customer experience and create the ideal customer loyalty journey
• Perform analysis and build financial models to validate loyalty viability and build a business case for change/innovation
• Guide clients to define their vision, goals and strategic priorities. Formulate and present insightful and actionable recommendations, roadmaps, and plans to client management. Gain alignment with client senior leadership on recommendations, loyalty innovation roadmap, and path forward. Be able to bridge the strategy with the optimal execution
• Measure, monitor, evaluate, and refine loyalty strategies to maximize incremental revenue, profit and customer lifetime value
• Develop programmatic approaches to increase customer lifetime value through retention-based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies
• Convert short-term loyalty strategy engagements into multi-year client partnerships by serving as a trusted partner, loyalty expert, and strategic guide to clients
• Actively contribute to Bounteous growth by contributing to go-to-market strategies for specific industries, identifying new business opportunities, designing engagement approaches, scoping and estimating work, preparing winning proposals, and delivering compelling pitch presentations
• Actively participate in the development of the loyalty strategy consulting capabilities by contributing to the development of consulting frameworks, methodologies, IP, and thought leadership
• Inspire and develop, and mentor team members
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Preferred Qualifications

• Experience designing, launching & optimizing B2C loyalty strategies. B2B experience is a plus
• Highly client-facing role, need to be able to clearly communicate ideas and deliver positive outcomes
• Combination of a strategic thinker and a pragmatic doer
• Growth mindset, resourceful, problem solver, simplifier of complex ideas
• Thrive in a fast-paced environment where flexibility and adaptability are key
• Experience going beyond developing a loyalty program, to define, implement, and optimize the end-to-end customer experience
• Data-driven marketer with experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications, social, and digital advertising a plus
• Proficient in customer research practices and journey mapping
• Track record of winning new loyalty business
• Driver of loyalty practice growth initiatives

Benefits

$143,000 - $192,000 a year