Loyalty Marketing Director

Summary

Join Nutrafol as the Director, Loyalty Marketing, and own the loyalty roadmap to boost customer retention and engagement. You will evolve existing loyalty programs, automate processes, and build a data-driven loyalty experience. This role requires strong eCommerce, customer marketing, and loyalty program expertise, along with team management skills and cross-functional collaboration. You'll thrive in a fast-paced environment, creating structure and driving high-level initiatives. Nutrafol offers a competitive salary, comprehensive benefits, and a fully remote work experience.

Requirements

• 8+ years of experience in customer marketing, loyalty, or retention programs, with a focus on eCommerce and subscription businesses
• 4+ years of experience managing teams and scaling loyalty programs across multiple customer touchpoints
• Strong analytical mindset with experience using analytics platforms to drive decision-making
• Proven ability to work cross-functionally with marketing, tech, product, and data teams
• Expertise in loyalty tools & automation, including CDPs, and audience orchestration platforms
• Ability to balance strategy and execution, rolling up your sleeves while leading a team and driving high-level initiatives

Responsibilities

• Evolve our existing loyalty program initiatives and incentives into a structured, scalable program as we scale
• Develop strategies that help customers stay engaged and achieve results through habit formation tools, incentives, and ongoing communication
• Design reporting, track key retention metrics, customer engagement KPIs, and program success using various reporting platforms
• Work closely with tech to implement and optimize loyalty-related workflows across multiple platforms to enhance the customer experience
• Partner closely with Growth and Brand Marketing, Creative, Tech, Digital Product, Data, Supply Chain, and Operations to bring loyalty initiatives to life
• Own the loyalty budget, manage vendor partnerships, and oversee program investments
• Manage and coach a high performing team, while scaling the loyalty program alongside your team

Preferred Qualifications

International experience or knowledge of launching loyalty programs in new markets is a plus

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs