Director, MarTech & Data Architecture

Summary

Join Wpromote as their Director of Martech & Data Architecture to lead the strategic development and implementation of first-party data strategies across their client portfolio. You will serve as a thought leader on marketing data infrastructure, shaping how client websites are tagged, user events are captured, metadata is structured, and data is activated through CDPs and CRM platforms. This role blends strategy, architecture, and consulting, requiring collaboration with marketing, analytics, and engineering teams to ensure clients' marketing technology stacks are optimized for performance, scale, and sustainability. You will lead a team implementing modern, privacy-conscious tracking frameworks and integrating data into media, CRM, and customer experience platforms. The ideal candidate is passionate about efficient and lean marketing technology deeply connected to business outcomes and activating first-party data to drive ROI. Wpromote offers a remote-first culture with various benefits including unlimited PTO, flexible schedules, 100% paid parental leave, 401(k) matching, and comprehensive insurance.

Requirements

• 7+ years of experience in digital analytics, marketing technology, or data architecture, including client-facing consulting roles within an advertising agency environment (preferred) and/or client (Brand) environment
• 3+ years leading teams in analytics engineering, martech consulting, or similar fields
• Deep hands-on experience with tag management systems (e.g., GTM, Tealium, Segment, Adobe Launch)
• Familiarity with CDP and CRM platforms such as Salesforce, Adobe Experience Platform, or similar
• Strong understanding of first-party data capture, event schema design, and digital media attribution
• Fluency in web technologies (JavaScript, HTML, APIs) and comfort architecting data flows between web/app environments and cloud platforms
• Familiarity with both CRM and marketing automation platforms (MAPs); experience bridging both for audience activation is a strong plus
• Working knowledge of ETL and reverse ETL processes to support seamless data flow between systems
• Experience with privacy and consent management platforms (e.g., OneTrust, Cookiebot) and server-side tracking (e.g., sGTM, CAPI)
• Strong communication skills with the ability to simplify complex martech concepts for non-technical stakeholders

Responsibilities

• Defining and overseeing the first-party data strategy for client websites, including tagging frameworks, event schemas, and audience architecture
• Leading implementation of data layer strategies to ensure accurate and comprehensive event capture across web, app, and offline environments
• Serving as the strategic lead on martech infrastructure projects, from CDP rollouts to CRM and server-side tracking integrations
• Consulting clients on how to use people, process, and platforms to get the most value out of their marketing tech stack
• Architecting scalable tagging strategies that translate seamlessly into media audiences, conversion events, and downstream analytics
• Managing and mentoring a team of analytics and martech engineers, fostering a culture of innovation, accountability, and cross-functional excellence
• Evaluating and implementing server-side tracking, consent frameworks, and privacy-first solutions to meet compliance and performance needs
• Collaborating with data science, media, and analytics teams to connect tracking infrastructure with actionable insights and media activation
• Staying current on martech trends, tools, and privacy regulations—and translating those into actionable strategies for our clients

Preferred Qualifications

• Experience designing or managing customer data platforms (e.g., creating identity graphs, audience pipelines)
• Familiarity with cloud infrastructure and data pipelines (e.g., BigQuery, Snowflake, AWS)
• Experience with MAPs (e.g., Iterable, Braze, Adobe Campaign, Salesforce Marketing Cloud) and audience activation strategies
• Thought leadership experience—speaking at events, publishing insights, or leading client workshops
• A passion for data governance, scalable frameworks, and making martech more human-centric

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!