Head of Marketing Technology

closed
LastPass Logo

LastPass

πŸ“Remote - Canada

Summary

Join LastPass as its Head of Marketing Technology and lead the scaling of its marketing technology stack. This role demands a technical leader with B2C and B2B experience, expertise in software development and marketing tools, and a deep understanding of marketing operations. You will define and execute the technical strategy for MarTech, create plans to support B2C and B2B marketing, and enhance campaign effectiveness through data-driven insights. Further responsibilities include improving lead management, ensuring marketing automation tool usability, fostering partnerships, and maintaining MarTech stack compliance. The ideal candidate will also serve as a thought leader and mentor a global team. LastPass offers a remote-first culture, competitive compensation, flexible PTO, generous parental leave, comprehensive health coverage, and various other benefits.

Requirements

  • Experience in a role developing, integrating and architecting MarTech stack with Leadership experience in with B2C & B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration
  • Hands-on expertise in marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc), CRM (ex: Salesforce) and global enrichment platforms (ex: ZoomInfo, Lusha, Cognism, etc)
  • Proven experience designing and implementing omnichannel customer journeys, with the ability to create seamless, data-driven customer experiences across email, push, SMS, and web personalization
  • Strong background in customer data platforms for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels
  • Ability to work independently and as part of a team in a fast-paced, dynamic environment
  • Proven experience in leading large-scale MarTech implementation projects in a complex, matrixed organization
  • Strong desire to take ownership of products and projects, ensuring successful implementation and alignment with business goals
  • Strong analytical and problem-solving skills, with a focus on delivering business value
  • Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels
  • Strong knowledge of MarTech trends, including the use of AI, MarTech architecture, and best practices
  • Familiarity with APIs, ETL processes, and data pipelines
  • Knowledge of data warehousing, customer segmentation, and analytics tools like Databricks, PowerBI, etc

Responsibilities

  • Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth
  • Create plans and strategies to support our B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omni-channel marketing strategy
  • Enhance marketing campaign effectiveness through data-driven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals
  • Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions
  • Ensure marketing automation tools provide clear, intuitive, properly contextualized and actionable information that enable marketing teams to make quick well-informed decisions when using them
  • Foster strong partnerships across BizTech, Marketing Analytics and Operations to execute the MarTech roadmap with velocity
  • Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack
  • Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders
  • Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals

Benefits

  • Competitive compensation
  • Flexible Paid Time Off policies , including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
  • Generous parental leave
  • Comprehensive health coverage , including dependents
  • Home office setup support
  • LastPass Families free account for up to 5 members
  • Continuous learning and development opportunities , including an annual learning stipend to invest in your growth
  • Peer-to-peer recognition through Motivosity
  • Employee Assistance Program for well-being support
  • Remote work stipend to support your home office needs
  • Short-Term or Remote-Centric Work Arrangements for added flexibility
This job is filled or no longer available

Similar Remote Jobs