Director of Growth

Summary

Join Airalo, the world’s first eSIM store, as their Growth Director, North America! This remote-first, full-time position offers the chance to be a foundational leader in the North American market, building B2B & B2B2C offerings. You will lead growth marketing teams, implement full-funnel strategies, and manage paid user acquisition across various channels. The ideal candidate possesses extensive experience in growth marketing, particularly within fast-paced, product-led environments. Excellent benefits include health insurance, a work-from-anywhere stipend, and annual wellness & learning credits. This is an opportunity to shape Airalo's brand vision and local team structure.

Requirements

• A relevant degree with 7+ years of growth and paid marketing experience in product-led, hyper-growth & fast-paced, B2C, B2B, and/or B2B2C environments
• Effective interpersonal and communication skills, creative and pragmatic skills while collaborating with cross-functional teams & balancing competing priorities, and managing several time-sensitive projects simultaneously
• Subject matter expertise across top paid channels & strategies (ATL/BTL/TTL), including Facebook, Google, TikTok, Instagram, and Programmatic
• Hands-on expertise on the entire marketing tech stack, including CRM tools, Google Analytics, Hotjar, ad platforms, and SEO
• Excellent analytical and problem-solving skills with a track record of data-driven approaches to solving complex product & business problems
• Leadership skills; experience in managing cross-functional teams with multiple levels of seniority & reporting lines across different timezones

Responsibilities

• Work closely with the Chief of Growth and other team members in the department
• Lead, manage, and expand Growth Marketing cross-functional teams with multiple levels of seniority & reporting lines
• Map and implement a full funnel strategy to acquire, retain & upsell/cross-sell user leads at all steps of the travel tech journey
• Guide our user acquisition strategy to maximize our current paid user acquisition channels (Search, Social, Programmatic, Display, and Video) and lead the discovery of new or untapped channels
• Own all growth lifecycle activities based on a quarterly strategy by working with our retention team on tactics, campaigns, initiatives, and improving automation to drive experiments for activation, retention & referral
• Closely collaborate with the User Experience, Brand, and Regional divisions to apply best practices to scale all blog and social content, implementing SEO and ASO strategies, to grow organic lead acquisition
• Oversee the strategy and development of our entire social media ecosystem across key English speaking markets, including creative content, community engagement, and growth
• Develop the strategy and development of our entire influencer marketing ecosystem across key global markets, including overseeing standardization processes and reporting, facilitating knowledge sharing and fostering collaboration with other regional teams
• Plan and execute lead generation campaigns across channels such as Google, Meta, TikTok, or Native Advertising Platforms
• Develop roadmaps to drive the growth of each existing & high-potential innovative channel and lead initiatives to support them
• Implement & monitor proper tracking and attribution to monitor and analyze channel performance on lead volume, cost per lead, and performance down the funnel
• Understand SEO with first-hand experience in creating keyword strategies and drawing competitive analysis identifying opportunities to capture organic traffic

Preferred Qualifications

• Experience working with internet and technology companies
• Experience working with Telco, MNOs & MNVOs
• Verbal/written fluency in additional local/regional languages

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination
• Other benefits