Director of Marketing, Oncology Market Analytics and Competitive Intelligence

Summary

Join Natera as the primary analytics and intelligence advisor to the oncology business unit, supporting data-driven decisions. You will inform the strategic approach across the Natera oncology portfolio, driving physician utilization and optimizing patient impact. Collaborate cross-functionally to develop strategic frameworks guiding portfolio prioritization and positioning. Responsibilities include co-developing market opportunity assessments, synthesizing insights from various sources, supporting the development of positioning strategies, leading market research, quantifying the total addressable market, collaborating to identify growth opportunities, developing KPIs and dashboards, and contributing to cross-functional planning initiatives. This role requires a Bachelor’s degree in life sciences, 2+ years in strategic consulting, and 7–10 years in product marketing, field sales, or market analytics within the life sciences industry. Oncology experience is preferred. The position offers competitive benefits, including comprehensive medical, dental, vision, life and disability plans, free testing for employees and their families, fertility care benefits, parental leave, 401k benefits, and more.

Requirements

• Bachelor’s degree in life sciences required; advanced degree (MBA, PhD) preferred
• 2+ years of experience in strategic or management consulting required
• 7–10 years of experience in product marketing, field sales, or market analytics within the pharmaceutical, biotech, or life sciences industry
• Ability to travel up to 25% (includes advisory boards, industry congresses, sales/marketing meetings, and customer engagements)
• Exceptional analytical skills, including quantitative modeling and structured problem-solving
• Strategic thinker with the ability to simplify complex data and concepts into clear frameworks and recommendations
• Strong communication and presentation skills, with a proven ability to deliver actionable insights to executive leadership
• High energy and a collaborative mindset; thrives in fast-paced, cross-functional environments
• Excellent organizational and time management skills; ability to manage multiple, concurrent priorities
• Comfortable operating in ambiguity and making efficient, informed decisions

Responsibilities

• Co-develop tumor-specific market opportunity assessments and gap analyses in collaboration with tumor marketing leads, synthesizing insights from diverse sources, including qualitative research, HCP input, field feedback, Salesforce data, and secondary analytics
• Own the synthesis and strategic framing of tumor-level and pan-oncology market opportunities, supporting long-term planning efforts and prioritization trade-offs across the portfolio
• Support the development of cross-portfolio positioning strategies and messaging frameworks for commercial and business development initiatives
• Design and lead execution of primary market research (e.g., ATUs) and triangulate findings with secondary data sources to maintain a current understanding of customer behavior and evolving market dynamics
• Quantify the total addressable market (TAM) and evaluate market opportunity for both existing and future oncology offerings
• Collaborate with field analytics, field leadership, and marketing partners to identify growth opportunities through segmentation, ROI analysis, and tactical performance
• Partner with tumor marketing leads to develop KPIs and dashboards that track progress toward strategic and operational goals
• Contribute to cross-functional planning initiatives, including inputs for quarterly earnings, brand planning, and tactical execution plans
• Performs other duties as assigned

Preferred Qualifications

Oncology experience strongly preferred

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!