Underdog Fantasy is hiring a
Director of Offline Media

Summary

Underdog is a fast-growing sports gaming company that builds innovative games and products for American sports fans. The company is looking for a Lead to join their team and lead their offline media strategy to drive growth for the Fantasy and Sportsbook business. The role involves planning and deploying the offline marketing budget, driving understanding of how media investment impacts revenue growth, creating strong relationships with third party agencies and platforms, and requiring a minimum of 8 years of experience in media planning and execution, marketing experience on high growth B2C digital only products, at least 3 years of management experience, and expertise in media. Preferred qualifications include radio and Out of Home (OOH) media planning and buying experience, experience planning media for multiple brands, and Sports Real Money Gaming experience. The targeted compensation rate is between $140,000 and $200,000, depending on experience, plus equity. Benefits include unlimited PTO for salaried employees, 16 weeks of fully paid parental leave, a $500 home office allowance, a connected virtual first culture with a highly engaged distributed workforce, and 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents.

Requirements

• Minimum of 8 years of experience leading media planning & execution
• Marketing experience working on high growth B2C digital only product is strongly preferred i.e online gaming, streaming, e-commerce
• At least 3 years of management experience
• Expert in media but able to simplify and communicate complexity to broader audiences

Responsibilities

• Lead Underdog’s Offline media strategy to drive growth against key Fantasy and Sportsbook business objectives
• Plan and deploy the offline marketing budget, ensuring our mix of spend across channels and states is aligned with our overall strategy
• Drive understanding of how our media investment drives our revenue growth and broader impacts through alignment and leadership within our attribution and media mix modelling program
• Create strong relationships with third party agencies and platforms ensuring we maximize insights and knowledge to help us create best in class campaigns

Preferred Qualifications

• Passionate on optimizing and testing creative to drive users at all funnel stages
• Radio and Out of Home (OOH) media planning and buying experience
• Experience planning media for multiple brands
• Sports Real Money Gaming experience

Benefits

• Unlimited PTO for salaried employees (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents