ClearChoiceMD Urgent Care is hiring a
Director of Marketing

Summary

Emergence Health Holdings is seeking a dynamic Director of Marketing to support the marketing needs of its two urgent care brands, ClearChoiceMD and CareWell. The role involves developing and implementing integrated online and offline marketing plans, managing a team, creating a digital marketing plan, tracking and analyzing marketing performance, maintaining and optimizing the organization's website, providing creative direction on brand-level graphic design, web, photography, and video projects, and overseeing the social media strategy.

Requirements

• Expertise in paid search with the ability to step in to manage campaigns and bidding strategies if necessary
• Extensive experience with digital marketing strategies that drive customer acquisition
• Familiarity with traditional media and how to integrate with digital marketing media
• Ability to hire, train, manage, and mentor a marketing team and agency partners

Responsibilities

• Develop and implement integrated online and offline marketing plans designed to increase clinic visits and increase brand awareness in local markets
• Source, hire, and develop the marketing team capable of managing services currently outsourced to the third-party agency
• Establish and monitor staff performance and developmental goals, assign accountabilities, set objectives, establish priorities, conduct annual performance reviews, and administer salary adjustments
• Create and optimize a digital marketing plan that drives visit growth while maintaining attractive cost per new patient metrics
• Track and analyze the efficiency and effectiveness of all marketing channels, activities, and messaging and rebalance media mix allocations to maximize visits
• Develop marketing budget and visit goals and ensure spending meets the organization's goals and adheres to the annual budget
• Publish weekly and monthly performance reports highlighting trends, successes, and opportunities to keep senior executives abreast of marketing conditions and campaign results
• Maintain and optimize the organization's website including creating new content and managing SEO to drive organic website traffic
• Provide creative direction on brand-level graphic design, web, photography, and video projects
• Oversee the social media strategy including creating content, updating profiles, engaging patients, and managing review responses

Benefits

• Health Benefits: Medical, Dental, and Vision Insurance
• PTO: Paid Time Off and Paid Holidays
• 401k with company match
• Company Paid Short Term Disability and Life Insurance
• Additional Perks: Free (4) Urgent Care Visits/yr for Employees + Dependents, Discounted Company Apparel, Flexible Remote/Hybrid Working Arrangements, and more