Director of PR

Summary

Join Feeld, a remote-first company building an inclusive dating app, as their Director of PR. You will develop and execute PR strategies, craft compelling narratives, manage media relations, and drive thought leadership to shape Feeld’s public image. Responsibilities include building relationships with journalists and influencers, coordinating PR campaigns, monitoring media coverage, measuring PR impact, and managing crisis communication. You will collaborate with internal and external teams, mentor the in-house PR team, and contribute to high-impact brand strategy conversations. Feeld offers a competitive salary, flexible working hours, unlimited paid time off, a remote work environment, and various other benefits.

Requirements

• Proven experience (minimum 7+ years) working in public relations, preferably within the technology or dating industry
• Strong network of media contacts and relationships with journalists and influencers
• Excellent written and verbal communication skills, with the ability to craft compelling messages and press materials
• Demonstrated experience in developing and executing successful PR strategies and campaigns
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Comfortable working with data and analyzing datasets to produce insights for the media or senior leadership team
• Focused on quality and motivated to uphold the highest industry standards in all projects
• Strong crisis management skills and the ability to handle sensitive issues with professionalism and discretion
• Creative thinker with a strategic mindset and a keen eye for identifying media opportunities
• Passion for Feeld's mission and an understanding of the dating landscape and alternative relationship dynamics
• Ability to work collaboratively with cross-functional teams and senior stakeholders
• Empathetic towards the human experience, whether in dating, the workplace, or society at large

Responsibilities

• Develop and execute PR strategies: Create and implement comprehensive PR strategies that align with Feeld's brand positioning, objectives, and target audience. This includes crafting key messages, identifying PR opportunities, and setting measurable goals
• Craft compelling narratives: Develop stories that effectively communicate Feeld's mission, values, and unique offerings. Create engaging press releases, pitches, bylined articles, and other PR materials to generate media interest and coverage
• Manage media relations: Build and maintain relationships with journalists, influencers, media outlets, and relevant industry stakeholders. Proactively engage with media to secure press coverage, interviews, and opportunities for Feeld's executives or spokespersons
• Drive thought leadership: Position Feeld's executives as thought leaders and subject matter experts within the industry. Develop strategies to enhance their visibility through speaking engagements, panel discussions, and contributed articles
• Coordinate PR campaigns: Collaborate with brand, marketing, growth, and other relevant teams to align PR efforts with broader campaigns. Develop integrated PR plans that support product launches, company milestones, and promotional initiatives
• Monitor media coverage and trends: Stay updated on industry trends, news cycles, and relevant conversations to identify opportunities for Feeld's PR efforts. Monitor media coverage, social media mentions, and sentiment to assess the impact of PR campaigns
• Measure and report on PR impact: Establish metrics and tracking mechanisms to evaluate the success and impact of PR initiatives. Provide regular reports on key performance indicators, media coverage, brand sentiment, and other relevant data to stakeholders
• Manage crisis communication: Prepare and execute crisis communication plans to effectively address potential reputational risks or PR crises. Act as the primary spokesperson in challenging situations, providing transparent and timely communication
• Internal and External collaboration: Collaborate with external PR agencies, freelancers, and contractors as needed. Provide guidance, set expectations, and ensure the delivery of high-quality PR services aligned with Feeld's goals
• Internal communication and collaboration: Foster strong internal relationships and collaborate with cross-functional teams, including marketing, communications, product, and executive leadership. Ensure consistent messaging and alignment between PR efforts and the overall company strategy
• Team Growth: Grow and mentor the in-house PR and Comms team into a world-class team

Preferred Qualifications

• You have experience working on a brand that speaks to intimacy, relationships, or social issues
• You have experience with dating apps in general or Feeld specifically
• You have worked closely with founders, executives, or mission-led organizations
• You are interested in community engagement, cultural programming, or partnerships

Benefits

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• GBP £3k equipment and home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups
• A compensation system that is transparent, honest, and equitable
• A Baseline Freedom Salary of £60,000 GBP per year