Director of Communications

Summary

Join Xero as the Director of Communications, Product & Technology and become a key strategic communications partner to the company’s Small Business team. You will play a critical role in raising external awareness of our flagship product innovations across the United States, Australia, and the United Kingdom. Develop impactful thought leadership and compelling narratives around our Small Business solutions through media, content, and events. This role demands exceptional storytelling, technical fluency, and collaborative leadership to unite stakeholders around Xero's mission. You will report to the GM of Global Product & Tech Communications and partner with various teams to develop and deliver effective external communications strategies. Manage and mentor a global team, fostering a strategic partner approach to communications.

Requirements

• A solid understanding of product development and marketing principles, with a demonstrated ability to translate complex technical concepts into compelling narratives
• Seven or more years of experience in product or technology communications, with the ability to comfortably drive results in both traditional and new media channels
• A passion for the customer experience, paired with the ability to multitask and quickly prioritize projects in a global organisation
• Exceptional writing skills, with a customer-centric approach, and a track record of developing and securing data-driven press stories
• Experience managing both in-house communications teams and external PR agencies
• Proven ability to build collaborative relationships across diverse functions and navigate areas of conflict in a proactive way
• Excellent verbal and written communication skills, with the capability to act as a brand ambassador
• A bachelor's degree in Communications, Marketing, Journalism, or a related field is a key requirement, with experience in B2B enterprise/SaaS software, fintech, or financial services being a plus

Responsibilities

• Develop and deliver effective external communications strategies for Xero's small business products
• Serve as a trusted communications partner to the Product and Product Marketing teams, helping to define a strong position in the media and inform a competitive communications plan
• Proactively secure positive media coverage for Xero's small business offerings across business, tech, consumer, and trade press
• Lead the development of the small business narrative for Xero's major events, including XeroCon and regional product roadshows
• Collaborate closely with other teams, including Corporate Communications, Social Media, and Marketing, to ensure messaging and goals are aligned across all channels
• Drive Xero's overarching AI narrative and other thought leadership initiatives by leveraging product communications support
• Manage and mentor a global team, fostering a strategic partner approach to communications and ensuring positive message pull-through across all channels
• Partner with Xero's Economist and Small Business Insights team to identify and pitch impactful stories to the media, leading to a clear external articulation of Xero’s product narrative and positive sentiment from customers, partners, and media

Benefits

• Offering very generous paid leave to use however you’d like (plus statutory holidays!)
• Dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Health insurance
• Life insurance
• Income protection
• Wellbeing and sports programmes
• Employee resource groups
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices
• Flexible working
• Career development