Senior Director, Product Marketing

Summary

Join Muck Rack, a leading SaaS platform for PR and communications professionals, as a Senior Director of Product Marketing. In this high-impact role, you will elevate Muck Rack's platform positioning, educate the market, and equip internal teams. Your mission is to expand product adoption, refine positioning for diverse audiences, and guide Muck Rack's evolution. You will partner with cross-functional teams, including Product, Revenue, Enablement, and Communications, to drive clarity and effectiveness across the customer journey. Success will be measured by increased usage of enablement materials, higher product adoption, growth in NRR, and clear alignment on positioning across teams. This role offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a fully distributed, award-winning company.

Requirements

• 10+ years of experience in B2B SaaS product marketing, with a strong preference for candidates who have a background in PR/Communications
• Proven success working closely with large revenue orgs and understanding their workflows and mindsets
• Strong communicator and storyteller who can map product functionality to business value
• Demonstrated ability to manage and develop a high-performing product marketing team
• A strong balance of strategic thinking and execution—you can set the vision and get into the details to make it happen
• Experience launching complex products or major features in a fast-paced environment
• Executive presence and the ability to confidently present to senior leadership and represent the team across the organization
• A collaborative mindset and the ability to influence and align cross-functional stakeholders in Product, Sales, Enablement, and Comms
• Confident and organized, with the ability to manage complex, fast-moving initiatives
• Curious and analytical, always testing assumptions, gathering insight, and iterating on strategy

Responsibilities

• Own and evolve Muck Rack’s global product story across industries, personas, geographies and segments
• Define competitive positioning through ongoing market research, customer insights regular analysis of competitor moves and buyer behavior
• Partner closely with product leadership to influence roadmap prioritization using marketing and customer data to bring the voice of the customer, insights from win/loss analysis and usage data to ensure product strategy aligns with market demands
• Ensure product marketing insights are foundational to the business case for roadmap investments by partnering closely with Engineering and go-to-market leadership to drive market input in early-stage product development
• Lead new feature launches from end-to-end with cross-functional stakeholders by building messaging, revenue team materials, and enablement content
• Oversee the development of battle cards and strategic content to help sales, success, and account management teams win in competitive situations
• Inform pricing and packaging strategy by partnering with product, sales, and revenue operations to analyze competitor pricing models, customer segmentation, and perceived value to recommend pricing strategies aligned with market expectations
• Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities
• Increased usage and effectiveness of enablement and materials across Sales and Customer Success teams
• Higher product and feature adoption within key customer segments, contributing to stronger GRR through reduced churn and improved customer satisfaction
• Growth in NRR by driving usage, upsell, and and deeper product engagement
• Clear alignment on positioning and customer personas across Product, Marketing and GTM

Benefits

• Remote Work, Forever
• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)
• Competitive geo-neutral pay in the U.S
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities
• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• 24/7 Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription
• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave
• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development