Director of Product Design

Summary

Join A Place for Mom as the Head of Product Design, leading and scaling the design organization. You will champion a user-centered mindset, elevate design quality, and ensure platforms meet the emotional and practical needs of users. This role involves building and scaling a world-class design team, defining the design vision, collaborating cross-functionally, raising the craft of design, driving outcomes, and evangelizing design.

Requirements

• 8–12+ years of experience in digital product design, with 4+ years in a leadership role
• Proven success leading high-performing design teams in a product-driven company
• Deep understanding of UX, interaction design, visual systems, and accessibility
• Strong portfolio of shipped, user-facing work — ideally across responsive web, mobile, and/or CRM platforms
• Excellent communication and storytelling skills; can influence execs and peers alike
• Experience building and scaling a design system from scratch or evolving existing systems

Responsibilities

• Lead the Design Function
• Build and scale a world-class product design team, attracting top-tier talent across UX, UI, content design, and research
• Create a team culture rooted in psychological safety, feedback, continuous improvement, and design excellence
• Set clear goals, establish rituals (crits, reviews, retros), and ensure accountability across the team
• Mentor and grow individual designers, with a strong emphasis on career development and leadership cultivation
• Define the Design Vision
• Develop and articulate a compelling, long-term vision for the design function that aligns with company strategy and product roadmaps
• Evolve and maintain a unified design language across all platforms and touchpoints
• Own and scale our design system, ensuring consistency, flexibility, and adoption across teams
• Translate user and business needs into north star experiences that inspire and guide product direction
• Collaborate Cross-Functionally
• Partner closely with Product, Engineering, Data, and Marketing to co-create customer-centric solutions from discovery through delivery
• Participate in roadmap planning, ensuring design has a strong seat at the table and advocates for the voice of the user
• Facilitate alignment and shared ownership of outcomes across teams, using tools like journey mapping and experience visioning
• Bridge brand and product experiences, ensuring a consistent and trustworthy feel throughout the customer journey
• Raise the Craft
• Set a high bar for design quality, clarity, and execution across all user experiences
• Guide designers through complex problems, providing strong design critique, coaching, and direction
• Establish design best practices, tooling, and workflows that streamline collaboration and reduce friction
• Embed accessibility and inclusive design into everything we create, ensuring experiences work for all users
• Drive Outcomes
• Leverage qualitative and quantitative data to inform design decisions, validate hypotheses, and optimize experiences post-launch
• Ensure design work ties directly to company goals — improving conversion, retention, satisfaction, trust, et al
• Push for design that’s not just functional, but emotionally resonant with targeted user groups
• Lead strategic initiatives that elevate design’s impact on business and user outcomes at scale
• Evangelize Design
• Advocate for the role of design in shaping strategy and creating differentiated user experiences
• Champion design thinking and human-centered methodologies across the organization
• Present work clearly and persuasively to executives, peers, and cross-functional partners
• Act as a public-facing design leader when needed — representing the company at industry events, recruiting functions, or internal all-hands

Preferred Qualifications

Background in healthcare, senior services, or other high-empathy verticals

Benefits

• Base Salary: $160,000 to $175,000 + 30% Bonus
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off