Director of Product Design, Growth, and Engagement

Summary

Join Included Health, a healthcare company focused on improving access to high-quality care, as their Director of Product Design. Lead the vision and execution for Growth and Engagement teams, crafting and optimizing member experiences. You will leverage data and experimentation to drive member growth and retention, mentor a high-performing team, and collaborate with cross-functional partners. The ideal candidate possesses strong design leadership experience in consumer-facing environments, expertise in AI-powered products, and a data-driven approach to problem-solving. Included Health offers a competitive salary and benefits package, including remote work options and comprehensive health coverage.

Requirements

• 12+ years in product design, with at least 5 years as a leader in consumer facing environments
• Experience guiding teams to create simple, intuitive and innovative end-to-end design solutions. Proven ability to attract and retain top design talent
• Hands-on experience with A/B testing, multivariate testing, and rapid prototyping methodologies
• Familiarity with AI and Gen AI product development
• Familiarity with personalization strategies and user segmentation to enhance engagement
• User-focused mindset, driven by data and research to identify and solve real member problems
• Proven track record of fostering a culture of experimentation, innovation, and continuous learning
• Experience collaborating with Marketing teams on growth and retention strategies
• Excellent leadership and communication skills to align cross-functional teams
• Skilled at navigating complex product ecosystems and managing downstream impacts
• Comfortable with ambiguity, risk, and change
• High ethical standards, integrity, and mission alignment to elevate healthcare standards

Responsibilities

• Develop and lead a Member Growth and Engagement vision and strategy in collaboration with your cross-functional leaders
• Balance driving transformative initiatives with experimentation and iteration to drive engagement and retention
• Oversee the creation of compelling, intuitive user experiences that drive growth metrics, like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS)
• Analyze qualitative and quantitative data, as well run A/B experiments with your teams to identify trends and opportunities for growth and engagement improvements
• Lead and mentor a high performing team of product designers and cross-functional partners (engineers, marketers, product insights analysts, and data scientists)
• Report findings and updates to stakeholders. Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks
• Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, and General Management to create actionable product strategies that drive the business

Preferred Qualifications

• Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes
• Background in health/fitness or healthcare products

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Up to $25,000 Fertility and Family Building Benefit
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations
• Performance-based bonus