Director of Product Marketing - Sales Enablement

Summary

Join Figment, a leading provider of blockchain infrastructure solutions, as their Director of Product Marketing - Sales Enablement. This role requires a deep understanding of the institutional digital asset space, particularly staking, and the ability to create compelling narratives for global audiences. You will be responsible for developing differentiated messaging, creating sales materials, and supporting go-to-market strategies. The ideal candidate possesses 7+ years of experience in product marketing, technical marketing, or sales engineering, ideally within crypto, fintech, or infrastructure, with at least 5 years in a leadership role. This position offers a 100% remote-first environment, competitive benefits, and the opportunity to shape the future of Web3. You will manage a team of three direct reports and collaborate closely with various teams within the company.

Requirements

• 7+ years of experience in product marketing, technical marketing, or sales engineering — ideally in crypto, fintech, or infrastructure with at least 5 years in a leadership role
• Deep understanding of staking, validators, and the broader crypto ecosystem
• Exceptional writing skills — able to create clean, clear, compelling content for technical and business audiences
• Experience working with institutional customers and/or regulated markets
• A proactive, curious mindset and the ability to translate complexity into simplicity
• Comfort working cross-functionally across Product, Sales, Marketing, and Protocol teams

Responsibilities

• Develop differentiated messaging and clear value propositions for our staking infrastructure
• Articulate how Figment stands out from other staking providers in terms of compliance, security, architecture, and track record
• Create product narratives tailored to specific Buyer Groups (e.g. custodians, exchanges, asset managers)
• Write compelling pitch decks and sales collateral for new and existing product offerings
• Partner with Sales and RevOps to understand what resonates, where we win/lose, and where messaging needs to evolve
• Work closely with the central Partner Marketing team and key partners (e.g., exchanges, custodians, institutional players) to create joint marketing materials (sales enablement), case studies, and co-branded campaigns
• Own launch messaging and positioning for new protocols and products
• Support campaign and event programming with key inputs: target audiences, key messages, content briefs
• Partner across teams to ensure alignment across all channels
• Work with Product, Protocol, and Engineering teams to translate technical updates into externally facing clarity: What changed? Why does it matter? Who cares?
• Maintain clear public documentation and up-to-date messaging as Buyer Groups, protocols and features evolve – and clear product architecture

Preferred Qualifications

• Experience with launches, positioning strategy, and value-based storytelling
• Experience managing a team, ideally globally

Benefits

• 100% remote-first environment. Our flagship office is in Toronto, Canada. We also have additional co-working spaces in New York, London, and Singapore. That means if you want to do your things in the office (if you’re near one), at home, or a bit of both, it’s up to you
• 4 weeks of PTO that kick in day one, with an additional 1 week of flex days
• Extended company-paid health benefits that kick in day one
• Best in class parental leave and flexible arrangements
• A home office stipend to create a space that you enjoy working in
• Monthly Wifi reimbursement
• A yearly Learning & Development budget
• 401K (US) or RRSP match (Canada)
• Stock Options in the company
• A competitive bonus (based on company performance) that is distributed bi-annually - we believe that the company’s success should be shared with our employees often For roles listed within the Sales Department, there is instead a competitive commissions structure which will be outlined during your first interview with Figment
• Annual onsite company gatherings and retreats to inspire team bonding, collaboration, and fun!