TrueCar, Inc. is hiring a
Director, Performance Marketing

Summary

Join the TrueCar Crew and contribute to revolutionizing the car buying and selling experience as a Director, Performance Marketing. Develop and execute data-driven marketing strategies, lead a team of marketing professionals, and stay ahead of industry trends.

Requirements

• Proven experience in digital marketing, with a track record of successful strategy development and implementation
• Strong expertise in key performance marketing channels such as Google Ads, programmatic advertising, and affiliate marketing
• Proficiency in data analysis tools, such as Google Analytics, Tableau, and other marketing platforms
• Excellent quantitative & analytical skills with ability to interpret complex data and make data driven decisions
• Proven experience managing and developing high performing teams
• Strong communication, presentation and interpersonal skills, with the ability to present and influence at all levels of the organization
• Strategic thinker with a hand-on approach
• Adaptable and open to new ideas and technologies
• Highly organized with exceptional project management skills

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals
• Lead and mentor a team of marketing professionals, including search engine marketing and paid social media specialists
• Manage the digital marketing budget effectively, allocating resources to various digital channels and campaigns to maximize ROI
• Oversee and optimize various paid media channels, including pay-per-click (PPC) and display advertising, to drive targeted traffic and conversations
• Use analytics tools to monitor and measure the performance of digital marketing campaigns. Make data-driven decisions and adjustments to optimize campaigns for better results quickly
• Support social media content program with strategic paid media support. Setting campaigns to nurture leads, retain customers, and drive conversions
• Stay up to date with digital marketing trends, tools, and technologies, and implement new technologies that can improve marketing efficiency and effectiveness
• Collaborate cross functionally with sales, product development and IT to ensure alignment of digital marketing efforts with overall business objectives
• Generate regular reports on digital marketing performance and present findings, analysis and recommendations to senior management

Benefits

• 100% employer-paid health/vision/dental premium
• 401k with company contribution
• Equity
• Wellness stipend program
• Learning & development reimbursement program
• Flexible PTO policy for exempt TrueCar Crew
• Generous PTO accrual policy for non-exempt TrueCar Crew
• 14 company-paid holidays and 2 floating holidays