Marketing Director

Summary

Liatrio is seeking a dynamic, experienced Marketing Director to lead marketing efforts and develop a comprehensive strategy aligned with business goals. The role requires strategic thinking, team leadership, and proven experience in B2B marketing within the technology and consulting sectors. The position offers full benefits, including unlimited PTO, and a base salary of $140,000-170,000.

Requirements

• Proven experience in developing and executing successful marketing strategies, including: digital, thought leadership, events, PR, communications, content, and partnerships
• Strong leadership skills with the ability to inspire and manage a team
• Excellent communication and presentation skills
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Data-driven with the ability to analyze metrics and generate actionable insights
• Creative thinker with a passion for staying current with marketing trends and best practices
• Employment eligibility: must be eligible to work in the United States without the need for sponsorship
• Travel availability: we divide our time between working remotely, attending industry events, company events, and visiting client sites located throughout the U.S. We anticipate this role will travel monthly or approximately 25%

Responsibilities

• Develop and implement a cohesive marketing strategy aligned with Liatrio’s business goals
• Elevate Liatrio’s brand presence through consistent messaging and visual identity
• Design and execute multi-channel demand generation campaigns to attract and convert leads
• Develop a robust content strategy that includes thought leadership articles, case studies, white papers, and webinars
• Conduct market research to stay abreast of industry trends, competitor activities, and customer needs
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and collaboration
• Establish key performance indicators (KPIs) to measure the effectiveness of marketing efforts

Benefits

Full benefits including unlimited PTO, funded HSA option, and company bonus