Novo is hiring a
Director of Performance Marketing

Summary

The job involves managing a marketing team and multi-million dollar budget, accelerating customer acquisition, developing digital marketing strategy, building reporting structures, collaborating with the product team, and expanding the digital marketing tech stack. The candidate should have 6-15 years of experience in data-driven marketing, 2+ years of team management experience at a high growth startup, hands-on experience with various digital marketing channels, and a proven track record managing a multi-million dollar acquisition budget.

Requirements

• 6-15 years experience in a data-driven marketing role
• 2+ years experience managing a team at a high growth, software startup
• Hands-on experience with digital marketing channels like Google Ads, Facebook, email marketing, and SEO
• Proven track record successfully managing a multi-million dollar acquisition budget and taking a company through an intensive growth period

Responsibilities

• Managing marketing team and multi-million dollar budget
• Accelerating Novo’s customer acquisition by investing in existing & new channels while automating marketing operations to improve funnel efficiency
• Developing & implementing Novo’s digital marketing strategy including paid search, display, email, retargeting, paid social, amongst other strategies
• Building marketing performance reporting structures by manipulating large datasets with analytics tools and/or SQL
• Reporting on marketing performance across multiple channels and communicating trends and insights to the leadership team
• Working with our technology team to execute marketing-related technology tasks such as lead scoring models, attribution, marketing analytics implementation, etc
• Collaborating with the Novo product team in the development of new products, product messaging, and new product launches
• Expanding the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation

Preferred Qualifications

• Obsession with experimentation (ex - A/B testing, website & landing page iteration) and automation (ex - email, content triggers)
• Strong quantitative and qualitative analytical skills
• Data-driven and detail-oriented, with the ability to look at problems at both granular and strategic levels
• Strong leadership and team management skills
• Experience in SQL and knowledge of databases
• Experience with specific tools like Performance marketing platform, CRM other than Salesforce, Events analytics software, Marketing & product analytics, Email marketing

Benefits

Remote work and flexible hours