Director, SEO & AI Optimization

Summary

Join MissionOne Media & BarkleyOKRP as their experienced Search Engine Optimization (SEO) Director. You will improve brand performance on traditional and generative search engines, leveraging deep technical SEO knowledge and AI expertise. Lead testing and adoption of AI tools for various applications, while also creating and publishing point-of-view articles. Manage and train junior team members, lead client calls and reports, and identify upsell opportunities. Collaborate cross-functionally with senior leaders and build client relationships. Oversee SEO, content, and AI client work for multiple brands. This role requires a fearless, self-starting individual with excellent client communication and collaboration skills.

Requirements

• BS/BA degree in marketing, advertising, or business preferred
• 8+ years of experience leading Organic Search and Content Marketing strategy for brands
• 5+ years of prior daily client-facing (or agency) experience without supervision
• 4+ years in people management and training
• Proven technical SEO experience across various CMSs, data consoles, including working knowledge of HTML, CSS, and JavaScript
• Expert SEO and content marketing specialist versed SEMrush, Google Search Console, Ahrefs, GA4, Screaming Frog, etc
• Confident communicator with the ability to simplify complex technical concepts and translate them to senior management and non-technical personnel
• Understands AI algorithms and their influence on brand performance in AI search platforms through website content, structure, and user experience
• Possesses enthusiasm and a strong desire to rapidly develop innovative generative engine optimization (GEO) strategies in response to the evolving industry
• Detail-oriented, great communication skills, and a high sense of urgency
• Self-starter with strong organizational skills and the ability to think strategically
• You hate micromanagers because you are extremely reliable, strategic, and get the job done
• Genuine empathy for both clients and users, coupled with strong storytelling abilities

Responsibilities

• Collaborate cross-functionally with senior leaders across Performance, CRM, Strategy, and other orgs as needed for client goals
• Build frameworks and innovative processes for the SEO & AI team to facilitate daily client work, onboarding, and retention
• Define opportunities for strategic SEO growth (inclusive of all engines, and AI / LLMs) across clients and BOKRP proprietary solutions
• Communicate with client stakeholders up to C-level in status and build client relationships
• Oversee SEO, Content, AI client work and GEO strategy for 4-5 brands
• Collaborate with product and development teams to implement technical SEO initiatives, including website redesigns, migrations, and new site development
• Communicate client roadblocks and challenges effectively to leadership to resolve and mitigate risk on future projects
• Proven ability to secure client renewals and increase investments by developing innovative and conversion-driven project proposals for existing and new initiatives
• Assist with new business pitches as needed
• Must have hands on experience logging into different CMS like WordPress and being able to make changes to client websites
• Evolve continuously by leveraging AI tools, in-depth data insights, user research, and competitive intelligence to deliver impactful solutions quickly and at scale
• Research and test new AI-powered solutions to build efficient team processes and cutting-edge service solutions
• Initiate and launch new service offerings or products, especially within AI search platforms and the evolving organic search landscape
• Embrace and encourage a culture based on teamwork, collaboration, intellectual curiosity, and mutual respect
• Lead and motivate internal teams to work collaboratively to increase client performance and meet business objectives
• Lead training programs for junior team members and cross-team educational initiatives