Director, SEO Marketing

Summary

Join Airwallex as our Global SEO Director and lead our strategic growth channel, shaping and executing a global SEO strategy that attracts, educates, and converts the right audience. You will own organic search targets and collaborate with various teams to ensure Airwallex dominates in search and builds a scalable organic growth engine. This role requires developing a global SEO strategy, building and mentoring a team of SEO experts, partnering with engineering for site optimization, collaborating with content and product marketing teams, experimenting with emerging search channels, testing new tactics, and educating the organization on SEO best practices. The ideal candidate will have 15 years of marketing experience, a Bachelor’s degree in Marketing or a related field, and proven success leading and scaling SEO programs for high-growth companies. Deep knowledge of technical SEO, content marketing, and analytics is essential. The position offers the opportunity to make a significant impact on a rapidly growing global company.

Requirements

• 15 years of Marketing experience including proven successes leading and scaling SEO programs for high-growth companies with global presence, ideally in fintech, SaaS, or B2B companies
• Bachelor’s degree in Marketing or a related field
• Experience optimizing for SEO in channels beyond Google
• Minimum of 4 years experience building and leading high performance teams
• Strong business acumen with demonstrated experience driving business outcomes with SEO
• Deep knowledge of technical SEO, content marketing, and analytics. You can dive into site architecture and also craft compelling content strategies
• Demonstrated experience using data to drive business decisions
• Ability to work seamlessly with content, engineering, product marketing, and growth teams to implement SEO initiatives

Responsibilities

• Develop a global SEO strategy focused on high-intent keywords, local market nuances, and sustainable growth, beyond just following the competition
• Build, mentor, and inspire a team of SEO experts, content strategists, and agencies across the globe
• Partner with engineering to enhance site architecture, crawlability, and performance while optimizing for search engine algorithms
• Collaborate with content and product marketing teams to create data-driven, authoritative content that ranks and drives conversions
• Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence
• Test new tactics, landing pages, and structured data strategies to improve discoverability and engagement
• Educate and advocate for SEO best practices across the organization, making it a key driver of business impact