Director, Performance Marketing & SEO

Summary

Join ezCater as the Director of Performance Marketing and SEO and lead the strategy and execution of B2C marketplace acquisition and B2B lead generation. You will manage a multi-million dollar media budget, optimizing for GMV and customer acquisition targets. Lead and inspire a high-performing team, developing and delivering quarterly and annual plans. Collaborate with cross-functional teams to achieve ambitious targets and drive continuous improvements. This role requires a deep understanding of digital marketing, analytics, and the search ecosystem. You will build a sustainable marketplace acquisition engine and create a culture of customer obsession and data-driven experimentation.

Requirements

• 10+ years of experience in digital marketing with significant accomplishments in SEM, SEO, display, email, social, audio, and video; experience with marketplaces and/or B2B paid media a plus
• A deep understanding of cross-device, multi-channel analytics and attribution and experience successfully optimizing a media portfolio across segments and channels
• Proven experience building and leading performance marketing teams
• Strong knowledge of and a close pulse on the evolving search ecosystem, including traditional search and AI engines/LLMs
• The know-how to get the most out of external resources like agencies and platform providers
• The creativity to appreciate ad copy, an analytical mind to grasp data science, and the technical ability to understand how integration and attribution should work
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams
• Customer obsession and a deeply data-driven mindset
• Desire to aim higher and make it better, while operating within our culture of empathy

Responsibilities

• Build a sustainable, scalable and repeatable marketplace acquisition engine to meet and exceed GMV and customer acquisition goals while ensuring efficient paybacks and unit economics
• Develop and execute performance marketing strategy to support our B2B lead gen goals
• Lead a team of high-performing marketers and external agency partners to drive excellence across paid channels, direct mail, affiliate, SEO, and AEO
• Develop quarterly and annual channel plans and manage corresponding budget to meet and exceed new marketplace customer growth, while hitting LTV/CAC targets
• Collaborate with Customer Lifecycle and Corporate Accounts Marketing teams to support growth targets
• Create a culture of customer obsession and hypothesis-driven testing to improve efficiency, LTV, and conversion rates
• Partner with cross-functional teams to enhance marketing data and technology capabilities for improved efficiency
• Own the cross-functional strategy to optimize for discoverability across all new and existing search platforms like LLMs

Benefits

• Market competitive salary
• Stock options
• 12 paid holidays
• Flexible PTO
• 401K with ezCater match
• Health/dental/FSA
• Long-term disability insurance
• Mental health and family planning resources
• Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office