Director, Strategic Product Management

Summary

Join Health-E Commerce as the Director, Strategic Product Management and play a pivotal role in shaping the online shopping experience. This strategic role requires a passion for customer experience, innovation, and resourcefulness. You will be responsible for the customer journey and conversion across FSAStore and HSAStore, working closely with various teams to optimize the site and improve customer experience. The position demands strong analytical skills, data-driven decision-making, and cross-functional collaboration. A minimum of 10+ years of relevant experience in product management for a retail/e-commerce organization is required. Health-E Commerce offers a competitive compensation package, including a discretionary annual bonus, comprehensive benefits, and a 100% remote work environment.

Requirements

• Have a minimum of 10+ years of product management experience focusing on site optimization, conversion, retention, and customer journey for a Retail/Ecommerce organization
• Have hands-on experience with Funnel Analytics and customer journey mapping
• Possess cross functional relationship building, communications, and partnering skills critical to the success of this position
• Have strong analytical skills with the ability to interpret data and make data-driven decisions
• Must be able to work EST hours

Responsibilities

• Be a strategic thinker and passionate about providing the best customer experience while being innovative and scrappy
• Be intuitional in understanding customer needs while shopping online
• Be responsible for customer journey and conversion across both FSAStore and HSAStore
• Work closely with Marketing on key metrics like conversion and retention (owns conversions while Marketing owns retention, but both are shared metrics)
• Create and maintain a prioritized roadmap for Site Optimization which includes specific focus on conversion, retention, and customer journey improvements with input from Marketing and other stakeholders
• Have the ability to work closely with Analytics as well as be hands-on as needed to understand Funnel Analytics, Session Replay analytics, Conversion & Retention ML Models etc to identify customer pain points and conversion drivers
• Work with Consumer Research (as needed but at least annually) to conduct focus groups and/or survey(s) to identify opportunities to improve customer journey and customer experience
• Be responsible for overall execution of Site Optimization Roadmap across FSA and HSA
• Work with UI/UX to clearly define mock-ups for proposed improvements in customer journey, ways to test it (A/B Testing set-up working with Marketing), ways to implement it (working with Engineering) and ways to measure it (working with data/BI team)
• Have a pulse on ecommerce customer experience/journey improvements in the industry as customers “expect” certain experiences as table-stakes. Help understand and prioritize them with the stakeholders balancing them with new/innovative ideas
• Manage, Coach, Mentor Product Owners and Product Managers

Benefits

• Compensation: $150,000 - $180,000
• Discretionary Annual Bonus Eligibility: Up to 20%
• Medical, Dental, Vision, and 401K with a company match
• Dependent Care, FSA & HSA accounts
• Paid Parental & Bonding Leave
• Flexible PTO & office closure on all major holidays
• Monthly wellness & internet reimbursements
• Professional development including certification support & leadership coaching
• Mental Health resources
• 100% remote within the United States