Director-Product Marketing

Summary

Join AppViewX as the Director of Product Marketing and develop and execute strategic marketing initiatives to drive product success. You will be responsible for creating and implementing comprehensive product marketing strategies, defining unique value propositions, and driving go-to-market plans for new product launches. Conduct market research, analyze competitive landscapes, and develop compelling product messaging. Collaborate with cross-functional teams, including product management, sales, and other marketing teams. Build strong customer relationships, gather feedback, and use data and analytics to optimize marketing strategies. This role requires proven experience in product marketing, strong analytical and strategic thinking skills, excellent communication skills, and leadership experience.

Requirements

• Proven experience in product marketing, with a track record of successful product launches
• Strong analytical and strategic thinking skills
• Excellent written and verbal communication skills
• Leadership experience, with the ability to inspire and manage a team
• Ability to collaborate effectively with cross-functional teams

Responsibilities

• Develop and Execute Product Marketing Strategy: Create and implement comprehensive product marketing strategies aligned with overall business goals. Define and communicate the unique value propositions of our products. Drive go-to-market plans for new product launches
• Market and Competitive Analysis: Conduct market research to understand customer needs, industry trends, and competitive landscape. Provide insights into market dynamics, customer behavior, and competitive positioning
• Messaging and Positioning: Develop clear and compelling product messaging and positioning that resonates with target audiences. Collaborate with creative teams to create marketing collaterals that effectively communicates product benefits
• Cross-Functional Collaboration: Work closely with product management to understand product features, benefits, and development roadmaps. Collaborate with sales teams to ensure they are equipped with the necessary tools and materials for successful product selling
• Customer Engagement: Build and maintain strong relationships with key customers to gather feedback and insights. Develop customer case studies and testimonials to showcase product success stories
• Metrics and Analytics: Establish key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data and analytics to continuously optimize marketing strategies and tactics

Benefits

• Competitive incentives
• Health & wellness policies
• Saving & investment schemes
• Time off/sabbatical eligibility
• Dedicated L&D
• Work remotely
• Define their own hours