E-Learning and Content Marketing Specialist

Summary

Join AV-BASE Systems, Inc. (WinAir), an award-winning company, as their E-Learning and Content Marketing Specialist. You will design engaging training materials for WinAir software users and create compelling marketing content. This role blends instructional design, multimedia production, and marketing creativity. You will conduct training needs assessments, develop multimedia learning materials using various tools, manage LMS content, and evaluate training effectiveness. Additionally, you will design marketing assets, produce videos, and collaborate on marketing strategies. The position requires experience in marketing, branding, or multimedia content creation, familiarity with LMS, and knowledge of HTML/CSS or social media content creation. A flexible work schedule and competitive benefits are offered.

Requirements

• Experience in marketing, branding, or multimedia content creation
• Familiarity with Learning Management Systems (LMS)
• Knowledge of HTML/CSS or social media content creation
• Relevant certifications in instructional design, e-learning, or graphic design

Responsibilities

• Conduct training needs assessments and create project plans
• Develop multimedia learning materials using tools like Articulate Storyline, Vimeo and Photoshop
• Design storyboards for interactive videos, animations, and educational media
• Manage and update LMS content to align with software updates and user needs
• Evaluate training effectiveness and adjust content based on feedback
• Lead occasional training sessions for internal and external audiences
• Design creative assets for marketing campaigns, including banners, holiday cards, and promotional materials
• Produce engaging videos for training and marketing purposes using platforms like Vimeo
• Ensure all marketing content aligns with branding guidelines
• Collaborate on the development and execution of innovative marketing strategies
• Plan and manage projects to meet deadlines while communicating risks effectively
• Adapt to a fast-paced work environment with shifting priorities
• Support team goals with additional tasks as needed

Preferred Qualifications

• Bachelor’s degree in Instructional Design, Marketing, Graphic Design, or a related field (or equivalent experience)
• 2+ years of experience in instructional design, e-learning development, or corporate training
• Proficiency with e-learning tools (e.g., Articulate Storyline), graphic design software (e.g. Photoshop), and video production tools
• Strong communication, organizational, and project management skills

Benefits

• Extended healthcare
• Dental
• EAP
• RRSP matching
• Flexible work schedule
• Summer Friday hours