Social Media Manager

Summary

Join Paradox, a rapidly growing EdTech company, and lead the charge in building a world-class social media presence. As a Senior Social Media Manager, you will build and manage a high-performing team, develop and execute innovative social media strategies, and create engaging content across multiple platforms. You will be responsible for growing our international communities, turning followers into engaged advocates, and driving impactful results. This full-time position offers the flexibility of remote work or working from our offices in Dubai or Lisbon. You will play a pivotal role in shaping Paradox's brand and contributing to a company that empowers millions of people worldwide. The ideal candidate possesses a strong understanding of social media platforms, exceptional creative and leadership skills, and a data-driven approach.

Requirements

• Bachelor's or Master’s degree in marketing, communications, or a related field
• 5+ years of experience in social media management, with a proven track record of success in a similar role
• Strong understanding of social media platforms, trends, and best practices
• Excellent writing, editing, and interpersonal skills
• Ability to work effectively in a fast-paced, deadline-driven environment
• Strategic thinking: You have the ability to create and execute a comprehensive social media strategy that aligns with Paradox’s business goals and drives engagement, traffic, and conversions
• Excellent interpersonal skills: As a skilled Senior Social Media Manager, you must have excellent writing, editing, and interpersonal skills to engage with followers and build strong relationships with key stakeholders
• Results-oriented approach: You’re results-oriented, able to track performance, measure the effectiveness of social media efforts, and continuously evaluate and optimize your approach to achieve optimal return on investment
• Creative storytelling: you have a passion for storytelling and the ability to create and curate engaging content that reflects our brand's personality and messaging
• Team leadership: You have experience leading a team of social media specialists, providing guidance and support, and fostering a positive and collaborative team culture. You must be able to effectively manage resources and delegate tasks to ensure team success
• French: native
• English: fluent

Responsibilities

• Win two YouTube distinct battles: David Laroche & Paradox
• Leverage your in-depth knowledge of YouTube to create and deliver groundbreaking content ideas
• Direct and empower partnerships with agencies and video editors to ensure all video productions are high-quality and aligned with our brand vision
• Own and drive the editorial calendar with precision and creativity, ensuring consistent and impactful publication
• Innovate and deliver scroll-stopping thumbnails that elevate engagement (strong design skills required)
• Craft impactful shorts using basic editing skills (Premiere Pro) or AI tools, delivering captivating content at scale
• Recruit a passionate writer and researcher to craft compelling scripts for documentaries and innovative video formats
• Create hype on David Laroche’s Instagram account and develop Paradox’s Instagram
• Deliver outstanding content by owning the creation process entirely and autonomous
• Curate and repurpose key video content into innovative formats (Carousels, posts, infographics…)
• Craft a forward-thinking editorial calendar aligned with overarching marketing strategies
• Implement a robust iteration & testing protocols to crack the next viral content format
• Foster meaningful connections with subscribers and partners through impactful, empathetic, and brand-aligned communication (comments & private messages)
• Elevate our community engagement to unprecedented levels
• Design and implement forward-thinking content strategies, taking into account the various growth factors (audience peak, formats naturally boosted by the algorithm and so on)
• Play with new trends and keep up to date with the news to adapt our content and be as much as possible in resonance with our audience and its current issues or envies
• Systemize excellence
• Delve into analytics to extract actionable insights from KPIs, report weekly and monthly on your successes and failures, systemize what works in the form of processes
• Relentlessly seek and test high-performing content formats. Once found, you systemize them to use them at scale while still keep breaking their patterns regularly to surprise our audience. Test new videos headlines, thumbnails, post captions and many other factors to improve engagement and reach
• Craft a seamless process for optimizing and redistributing top content regularly and across different platforms
• Keep a pulse on industry shifts, competitor actions, and new avenues for audience engagement
• Be the first point of contact and our first ambassador
• Lead the development of a robust online community through impactful engagement, collaboration, and relationship-building
• Manage and resolve customer concerns through social media with efficiency and care
• Attract, find & Hire Great Talents & Lead them to excellence
• Source yourself talent in your own network and be proactive to create a machine to attract talent - at Paradox, hiring in the hands of the Heads more than the HR
• Inspire and empower a team of social media specialists through strategic guidance, skill development, and resource allocation
• Set ambitious yet achievable targets, guide improvement with feedback, and maintain team accountability for meeting and exceeding results
• Champion a culture of positivity, synergy, and impact, where creative ideas and collaboration flourish
• Continuously optimize team structure, operations, and resources to adapt to shifting business priorities

Preferred Qualifications

You love the field of coaching, personal development and/or business

Benefits

• Flexible working hours
• A remote culture from day one with the freedom to work from wherever you want
• Magnificent offices in Dubai and Lisbon: you’re at home worldwide
• Standing desks paid by the company, if you live far from our offices
• Macbook: to be the most efficient in your work
• 350€ per year paid by the company to take care of yourself (for your gym, or dance class or whatever make you feel great)
• 150€ per year paid by the company to boost your knowledge (books, education): we are passionate about learning and want to support your growth)
• 1:1 coachings : a Paradox coach supporting you personally or professionally to live your best life
• Team buildings