Email (and SMS) Marketing Lead

Summary

Join Pearl Talent and work as a fully remote Email Marketing Lead for a company revolutionizing the lives of people with Irritable Bowel Syndrome (IBS). You will own the end-to-end email and SMS marketing strategy, leveraging your expertise in Klaviyo to drive acquisition, retention, and upsells. Collaborate with design and content teams, ensuring all messaging is scientifically accurate, emotionally resonant, and compliant. Analyze performance metrics and translate them into actionable insights. This role requires advanced Klaviyo skills, strong copywriting abilities, and a deep understanding of the consumer health market. The company offers a competitive salary, generous PTO, direct mentorship, and opportunities for professional growth.

Requirements

• Significant experience in email/lifecycle marketing, ideally at a consumer health, wellness, or e-commerce brand
• Native-level English fluency and an exceptional grasp of American culture, humor, and lifestyle references—our customers need to feel seen
• Advanced Klaviyo skills —flows, automation, reporting, conditional content, list hygiene, etc
• Fluent in Figma, with a strong eye for design and layout across devices
• Copywriting chops —you can write with warmth, clarity, and conversion in mind
• Analytical mindset —comfortable pulling and interpreting performance data and driving tests
• A customer-first mindset and a genuine curiosity about gut health, food intolerances, and how people live with them
• Ability to move fast, own projects, and work across disciplines (this is not a narrow role—bring your full-stack marketer hat)

Responsibilities

• Own strategy and execution of all email and SMS marketing (campaigns + flows) to drive acquisition, retention, and upsell
• Manage Klaviyo like a pro: flows, list hygiene, segmentation, conditional logic, deliverability monitoring, analytics
• Design and build email templates in Klaviyo and Figma, ensuring a clean, branded, conversion-driven experience
• Write or collaborate on copy that’s scientifically credible, emotionally resonant, regulatorily compliant, and always in the FODZYME tone
• Expand SMS marketing from near-zero into a high-impact lifecycle channel (flows + campaigns)
• Analyze performance metrics (open rates, CTR, conversion, LTV impact) and translate into actionable insights
• Coordinate cross-functionally with growth, creative, and CX to make sure emails/SMS integrate into broader strategy
• Test everything —subject lines, CTAs, send times, segments, designs—and keep iterating to drive better outcomes
• Deeply understand our customer —people with gut sensitivities and food anxiety—and make every message feel like it gets them

Preferred Qualifications

• Experience with e-commerce CRO and integration of email/SMS into broader paid/social funnels
• Experience with SMS marketing, or a strong interest and ability to ramp it up fast
• Prior work in healthcare, supplements, or biotech consumer brands
• Comfort collaborating with medical writers, scientists, or clinical content teams

Benefits

• Competitive Salary: To be discussed during the interview
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance