Lifecycle Marketing Lead

Summary

Join Mindbloom, the leading provider of ketamine therapy, as their Lifecycle Marketing Lead. You will play a pivotal role in transforming lives by developing and executing marketing strategies across various channels, including email and SMS. Responsibilities include owning the full lifecycle strategy, launching acquisition campaigns, architecting adherence flows, driving retention efforts, conducting experiments, and collaborating with product and engineering teams. The ideal candidate is a highly creative and results-oriented individual with a passion for our mission. Mindbloom offers a remote-first, flexible work environment with a strong emphasis on culture and employee well-being. Competitive compensation and benefits are provided, including psychedelic therapy discounts, comprehensive insurance, and a 401k plan.

Requirements

• Delivers 10X impact through creative application of AI, voraciously seeks out opportunities to learn and advance, relentless drive to be the best-in-class marketer
• Takes full ownership, applies clear and deep thinking to solve problems, unconstrained by local maxima
• Transmutes client empathy and company strategy into high-quality and high-converting copy
• Possesses the agency, energy, and resourcefulness to GSD fast and well
• You have a personal connection to our mission
• You excel in a remote-first, writing-based culture of freedom and responsibility

Responsibilities

• Own the full lifecycle strategy, develop roadmaps, and execute on initiatives that increases acquisition, adherence, retention, and referrals
• Launch thoughtful campaigns across email and sms to ignite clients’ healing journey with Mindbloom
• Architect seamless, personalized lifecycle flows across email, sms, and in-app channels that help clients complete their full program for transformational results
• Identify moments to creatively re-engage clients post-treatment with new programs that meet them where they are in their mental health journey
• Run bold experiments, measure outcomes relentlessly, and double down on what works to accelerate client impact
• Proactively partner with product and engineering to market new features and programs with high-converting campaigns that educate clients

Benefits

• Psychedelic Therapy: 90% off Mindblooom for you and 40% off for your family
• Fully Remote: More freedom, flexibility, and deep work than you’ve ever experienced
• Culture: Annual company retreat and department offsite
• Time Off: Take what you need, vacation and parental leave policy
• Insurance: Medical, dental, and vision insurance
• Retirement: Employer-sponsored 401k plan