Senior Email Marketing Executive

Summary

Join PetLab Co., the world’s fastest-growing pet supplement brand, as a Senior Email Marketing Executive. Based remotely in the UK or hybrid in London, you will be a key player in crafting compelling email and SMS marketing campaigns using Klaviyo. Collaborate with the CRM and design teams to optimize campaigns, analyze performance metrics, and stay updated on industry trends. This role requires at least two years of email marketing experience, proficiency in Klaviyo and Excel, and strong communication skills. PetLab Co. offers a dynamic, supportive environment with opportunities for career growth and a competitive compensation package including bonus and benefits.

Requirements

• Previous (min. 2 years) experience in Email Marketing – ideally in eCommerce/D2C
• Proficient with email marketing platforms, specifically Klaviyo
• Proficient in using Excel to provide in-depth analysis of our email performance, as well as our customer database
• Strong attention to detail and excellent communication skills
• Ability to work independently and as part of a team in a fast-paced environment
• A proactive and creative approach to problem-solving
• Proficiency in creating top-class emails - including design and copy - and a proven track record of improving KPIs through vigorous AB testing
• End-to-end email and campaign project management
• Good self-management and time-management skills

Responsibilities

• Support the building, testing, and deployment of Email & SMS Campaigns & Flows in Klaviyo, ensuring timely and effective delivery of marketing communications
• Collaborate with the wider CRM Team to establish correct audience segmentation, testing, and sending rules
• Collaborate with the Design Team to brief and ideate new campaign templates
• Analyse email campaign performance metrics, and report back to the wider team, to optimize campaign effectiveness and drive continuous improvement
• Support the planning of the email marketing calendar
• Stay up to date with industry trends and best practices in email marketing (especially in Canada), incorporating new strategies and technologies as appropriate

Preferred Qualifications

• Experience using Figma, InDesign or equivalent design software
• Knowledge of HTML/CSS for email coding
• Experience working across multiple global markets

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget – We always want you to keep learning
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year
• Generous Learning and development budget – We always want you to keep learning
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary
• Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental