Email Developer

Summary

Join Tide, a rapidly growing finance platform for small businesses, as an experienced Email Developer. You will collaborate with the CRM team to design, build, and maintain email templates and creatives. Responsibilities include ensuring responsiveness across devices, adhering to accessibility standards, and utilizing our MarTech stack (Movable Ink). You will also create a code library for team use and provide training support. Tide offers a competitive salary and benefits package, including flexible work arrangements, health insurance, and paid time off.

Requirements

• Have minimum 3 years of experience in, and a detailed understanding of mobile-responsive Email Development/ Design and Email coding (HTML, and CSS)
• Introduce standardized/ modular templates with best in class designs and work with the marketing group to implement it
• Apply best practices in Email Development, Email compliance regulations, and accessibility
• Create a code bank/ template library that is simple to use so a range of mixed skill sets can use the deliverables ongoing
• Support in identifying training needs and provide elements of training/troubleshooting
• Have good time management skills, as you’ll work on various email projects for multiple stakeholders simultaneously

Responsibilities

• Work with the Visual Designer and CRM colleagues to understand requirements and convert the designs to effective, responsive email code
• Create a set of templates and a code library that the full CRM team will be able to use
• Be the email template SME and go-to person for template builds/amends
• Ensure we meet best practice accessibility requirements
• Deliver code that works across email clients and devices, including dark mode requirements and app deep linking
• Code, bug check and test emails to ensure technical quality and that they render correctly across different devices/ ESPs
• Follow industry best practice guidelines, keeping on top of the latest trends and making sure all templates and designs are responsive and maximized for mobile platforms
• Utilize our MarTech stack, particularly Movable Ink, to ensure we keep our content as engaging as possible
• Support the team in identifying training needs and create supporting documentation

Benefits

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities
• Stock Options
• Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their assigned Indian state. Additionally, you can work from a different country or Indian state for 90 days of the year