Email Marketing & Newsletter Strategist

Summary

Join The Verge as an Email & Newsletter Marketing Strategist to manage and evolve our email ecosystem. This role blends hands-on newsletter publishing with lifecycle marketing strategy, requiring expertise in journalism, audience engagement, and performance marketing. You will oversee editorial newsletter operations, manage the marketing email workflow, and ensure newsletters are high-quality and aligned with The Verge's brand. Using data and segmentation, you'll drive engagement, subscriptions, and reader loyalty. Collaboration with various teams is crucial to achieve both editorial and business goals. This remote position reports to the Director of Audience and Subscriptions and involves working with multiple teams across the organization.

Requirements

• 3–5 years of experience managing both editorial newsletters and marketing email campaigns, ideally within a media or publishing environment
• Deep understanding of audience development, lifecycle marketing, and newsletter strategy
• Proven experience with Sailthru and CRM platforms
• Strong editorial judgment and experience working closely with journalists or content creators
• Solid grasp of email marketing best practices: segmentation, personalization, A/B testing, automation, and compliance
• Proficiency in email analytics and reporting tools; ability to translate data into recommendations
• Excellent project management and cross-functional collaboration skills
• Comfortable editing copy, collaborating on design, and working within tight deadlines

Responsibilities

• Oversee the day-to-day editorial newsletter process, partnering with writers and editors to ensure high-quality, on-brand sends across flagship and vertical newsletters
• Own and execute The Verge’s marketing email calendar, including campaigns that support audience growth, editorial launches, seasonal promotions, and subscriber retention
• Lead segmentation and targeting strategies to personalize newsletters and marketing sends based on user behavior, content interests, and lifecycle stage
• Plan, build, QA, and deploy lifecycle campaigns such as onboarding, winback, renewals, and other automated journeys
• Collaborate with editorial, design, and product teams to craft email experiences that reflect The Verge’s editorial voice and design sensibility
• Develop and maintain an A/B testing roadmap to optimize subject lines, content, design, and send timing for performance
• Monitor, analyze, and report on key metrics (open rates, CTR, conversions, unsubscribes) and deliver actionable insights
• Maintain list health and compliance with privacy and legal standards
• Contribute to the long-term roadmap for email at The Verge, including tooling, automation, and audience development opportunities

Benefits

• This job is remote
• This is a permanent, full-time position
• This job is benefits-eligible