Email Marketing Specialist

Summary

Join the Sierra Club's Digital Marketing team as an Email Marketing Specialist, working remotely from anywhere in the US. Collaborate with the team to manage and grow the organization's email program, ensuring a high-quality experience for supporters. Responsibilities include executing supporter journeys and automations, designing and building email templates, analyzing email data, and assisting with email policy implementation. You will also onboard and train users, providing ongoing support. This role requires strong technical skills, data analysis abilities, and excellent customer service. The ideal candidate will have experience with marketing automation tools, Salesforce, and email marketing best practices.

Requirements

• Proficient computer skills and prior experience or aptitude with cloud applications such as email marketing systems and/or constituent relationship management systems
• Experience with marketing automation tools
• Must have a motivation to learn new skills and keep up with evolving technology and best practices
• Ability to use SQL to build data extensions
• Ability to produce reports and analyze data in Salesforce, CIVIS, and Google Sheets
• This job involves answering questions, digging up information, and being responsive to requests. You enjoy helping others learn by creating and sharing presentations, solutions, and helpful tips and best practices
• Ability to meet deadlines and prioritize work on multiple projects simultaneously
• You are comfortable using project management tools and processes to help organize the work, reduce complexity, and work with a team on project planning and implementation
• Ability to analyze data, systems, processes, and documentation to identify errors
• You are aware of your group identities and how they have shaped your life and experiences at work. You have an analysis of how racism and other forms of oppression in society impact relationships, systems and culture. You bring experience and skills for working effectively with colleagues across group identities and position/role
• You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go

Responsibilities

• Use marketing automation tools . Execute supporter journeys and automations using Marketing Cloud Journey Builder to create email series and multi-channel experiences. Assist with segmentation, list management and lead nurturing processes within marketing automation tool. Design and build responsive email templates to improve email performance
• Write, produce, and send email . Design and copy-write emails to brand standards. Create, test, and send personalized email campaigns from marketing automation tool
• Analyze and monitor email data. Build and monitor reports in CIVIS and Salesforce.  Establish key performance indicators (KPIs) and report on metrics that convey how Sierra Club email and automated journeys are meeting supporter and business goals. Collaborate with data analysts’ team on reporting and analysis
• Assist with the implementation of email policies and best practices . Assist with quality assurance (QA) and policy adherence of processes pertaining to executing email campaigns in the marketing automation tool
• Monitor email list health. Produce reports for individual email efforts and overall email program performance. Maintain a healthy email list through regular list hygiene and monitoring email frequency, inbox placement/ spam flags, and other deliverability criteria
• Onboard, train, and support users . Provide ongoing support for national and chapter staff. Work with IT and vendors to resolve issues. Partner with IT and vendors  to resolve user cases and feature requests and provide escalated support for Digital Product Support team
• Perform miscellaneous duties as assigned

Preferred Qualifications

• Experience using Salesforce and/or Salesforce Marketing Cloud or similar email marketing and CRM systems
• Certified or willing to pursue certification for Salesforce Marketing Cloud Email Specialist or similar
• Email marketing experience
• Knowledge of HTML
• Strong knowledge of current digital and email marketing industry best practices and challenges
• Relevant experience with segmentation and analysis, including database queries and reporting tools. SQL knowledge is a plus
• Experience with A/B and other forms of testing
• Excellent written and verbal communication
• Experience working as a remote worker in a distributed organization with virtual meetings, video conferencing, and collaborative spaces

Benefits

• $65,000 - $72,000 a year
• Medical, dental, and vision coverage
• A retirement savings 401(k) plan