Email Marketing Specialist

Summary

Join Later as an Email Marketing Specialist and drive email-driven revenue growth. Collaborate on and implement email marketing strategies and campaigns to acquire and retain customers. Manage all aspects of email marketing campaigns, from planning and content creation to deployment and reporting. Use creativity to solve business problems and find unique ways to use email to support business growth. Work with marketing, product, and analytics teams to build and execute campaigns across various customer touchpoints. Analyze data to gain insights into campaign effectiveness and make data-driven decisions for continuous improvement. Collaborate on a quarterly and annual testing roadmap to optimize email elements and strategies. Proactively identify opportunities to improve funnel metrics, such as lead-to-signup conversion and customer retention. Demonstrate Later's core values and view yourself as a leader, contributing to the company's success.

Requirements

• 2+ years of technical email implementation
• You have a bachelor’s degree – ideally in marketing, business, economics, or technical field
• You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences
• You have a strong results orientation and a proven record performing to aggressive growth targets
• Ability to write effective copy is a necessity, together with extreme attention to detail
• Experience with email marketing and automation platforms (Hubspot, Marketo and/or Klaviyo)
• Experience in basic HTML and CSS (for email styling)
• Understanding of best practices on email compliance (CAN-SPAM, CASL, & GDPR)
• Understanding of A/B Testing
• Understanding of audience segmentation
• Experience with email automation
• Experience managing, coaching and supporting team members
• Flexibility & ability to work in a fast paced and dynamic environment

Responsibilities

• Collaborate on and implement email marketing strategies and campaigns to drive customer acquisition, retention and revenue growth
• Manage all aspects of email marketing campaigns including planning, content creation, segmentation, scheduling, deployment and reporting
• Use creativity to solve business problems. Find unique ways to use email to support growing our business through email acquisition, lead nurture, lead management, feature releases and other activation and retention opportunities
• Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touchpoints. This will generally be led by the Email Marketing Manager, with you as the primary implementor
• Own our email marketing processes, systems, and technology infrastructure to ensure we are able to scale our programs efficiently
• Collaborate cross-functionally with teams, including content marketing and sales, to plan, build and deploy all marketing campaigns emails that align with our content calendar
• Own performance against key top-line business KPIs. Examples include reducing customer churn, improving retention, or activating net new target accounts
• Analyzing data: Using analytics tools and platforms to gain insights into campaign effectiveness, identifying trends, and making data-driven decisions for continuous improvement
• Responsible for applying all appropriate tags (i.e. UTM, GTM) to track campaigns
• ROI analysis: Evaluating the return on investment for email marketing efforts, attributing revenue and conversions to specific campaigns or segments
• Collaborate on a quarterly and annual testing roadmap in service of improvement to business metrics
• Test design and execution: Developing testing hypotheses, creating experimental designs, and implementing A/B tests or multivariate tests to optimize email elements and strategies
• Data analysis: Analyzing test results to draw meaningful conclusions, identify winning variations, and share insights for future optimizations
• Continuous improvement: Applying insights from experiments to refine email marketing strategies, content, and tactics, aiming for better engagement, conversion rates, and customer experience
• Staying updated: Keeping abreast of industry trends, new technologies, and best practices in email marketing to identify opportunities for innovation and experimentation
• Proactively identify opportunities to improve funnel metrics such as:Lead-to-signup through lead generation and nurture strategiesIncrease signup-to-paid conversionCustomer retention via email campaignsActivation of new target accounts, contributing to leads and pipelineCommon email metrics such as open rates and click-through rates
• View yourself as a leader at Later and a primary driver to our success
• Demonstrate Later’s core values on a day-to-day basis

Preferred Qualifications

Experience in SaaS

Benefits

$ 75,000 - $ 90,000