Paid Media & Email Marketing Specialist

Summary

Join HighKey Agency as a Paid Media & Email Marketing Specialist, managing and optimizing direct advertising campaigns and high-converting email marketing strategies for both HighKey and its clients. This role requires expertise in ad platforms and email automation, with a passion for digital performance and a focus on elevating aesthetic clinic brands. You will be responsible for managing ad accounts, developing and executing ad campaigns, collaborating with the creative team, monitoring ad performance, analyzing data, strategizing and writing email campaigns, building automated workflows, optimizing open rates and conversions, ensuring brand alignment, supporting marketing funnel improvements, and participating in strategy and analytics meetings.

Requirements

• Proven experience managing paid ad accounts (Meta, Google, TikTok, etc.)
• Strong track record in email marketing (Klaviyo, Mailchimp, or similar tools)
• Experience in high-ticket local and national service-based businesses (preferably medical aesthetics)
• Strong copywriting and storytelling ability with a conversion mindset
• Excellent collaboration and communication skills across creative and tech teams
• Analytical thinker with experience interpreting data and making informed decisions

Responsibilities

• Fully manage up to 7 direct ad accounts (Meta, Google, TikTok, etc.) across HighKey and client accounts
• Develop, execute, and optimize ad campaigns focused on lead generation for aesthetic clinics
• Collaborate with the creative team on ad content, scripting, and video production aligned with aesthetic trends and target demographics
• Monitor daily ad spend, audience performance, and A/B testing across campaigns
• Analyze lead gen data and ad dashboard insights to improve results week-over-week
• Strategize and write segmented email campaigns for both clients and HighKey’s internal marketing
• Build automated workflows, drip campaigns, and nurture sequences to drive consultations and improve conversion rates
• Continuously optimize open rates, CTRs, and conversions with data-backed recommendations
• Ensure all messaging aligns with brand voice, funnel strategy, and patient psychology within the aesthetics space
• Collaborate with internal teams to align email content with social media, advertising, and PR efforts
• Support marketing funnel buildouts and CRM improvements to ensure leads are properly tracked and nurtured
• Align ad and email messaging with campaign goals and sales handoff processes
• Participate in strategy and analytics meetings to identify opportunities, track KPIs, and proactively improve client results

Preferred Qualifications

Experience in CRM systems and marketing automation (e.g., GoHighLevel, HubSpot)

Benefits

• Competitive pay + bonuses based on campaign performance
• Remote work flexibility
• Commission structure on active clients you help scale
• Access to HighKey Skool for ongoing professional growth
• The opportunity to work in a fast-growing, innovative agency serving elite clients
• A collaborative, forward-thinking team that values speed, excellence, and impact