Email Production Specialist

Summary

Join OLIVER, a global marketing agency, as an Email Production Specialist in Kuala Lumpur, Malaysia. This role will be responsible for the successful production, management, and deployment of customer-facing email and SMS campaigns via Salesforce Marketing Cloud.

Requirements

• Salesforce Marketing Cloud Email Specialist certification is mandatory
• Experience in handling AMPScript, SQL queries on Salesforce Marketing Cloud required
• Hands on experience with data extensions, automations, journeys, building of cloud pages, filters and triggers in Salesforce Marketing Cloud is strongly preferred
• Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws
• A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required
• Some A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators
• Experience with responsive design for email
• Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities
• Ability to learn and execute company-specific email production processes quickly and accurately
• Bachelor’s degree or equivalent experience

Responsibilities

• Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases
• Work closely with the Campaign Manager and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines
• Securely manage and upload contacts lists
• Hand-code HTML from text documents into emails. Assist in the creation of templates, automations, quality control and dynamic campaigns as needed
• Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed
• Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc
• Manages conflict in a positive and assertive manner for the best outcome