Email Specialist

Summary

Join us as an Eloqua Email Specialist and play a key role in our digital marketing efforts. You will design, build, and deploy engaging email campaigns using Eloqua, ensuring effective delivery to our audience. Collaborate with cross-functional teams, segment email lists for personalization, and implement A/B testing for optimization. Monitor email deliverability, analyze campaign data, and stay updated on industry trends. This contractor position offers flexible hours and is open to 1099 contractors or those through an online agency. The timezone is CST but flexible.

Requirements

• Proven experience working with Eloqua or a similar marketing automation platform
• Good understanding of email marketing best practices and GDPR/CAN-SPAM compliance
• Excellent analytical skills and the ability to interpret data to make informed decisions
• Attention to detail
• Effective communication and collaboration skills

Responsibilities

• Design, build, and deploy email marketing campaigns using Eloqua, ensuring flawless execution and delivery
• Collaborate with cross-functional teams to gather requirements and create email templates
• Segment and target email lists for personalized and relevant communications
• Implement A/B testing and optimization strategies to maximize email performance
• Monitor email deliverability and troubleshoot issues to maintain high inbox placement rates
• Analyze campaign data and provide insights to drive improvements in email marketing strategy
• Stay up-to-date with industry trends and best practices to drive innovation in email marketing

Preferred Qualifications

Proficiency in HTML/CSS for email template customization