Email Marketing Specialist

Summary

Join Instructure as an Email Marketing Specialist to contribute to the strategic planning and execution of global email marketing programs for prospects, customers, and partners. You will build, test, and execute email campaigns based on a global calendar, collaborating with cross-functional stakeholders to align communications with team goals. This role requires expertise in marketing automation platforms like Marketo and Salesforce, and a deep understanding of email performance metrics. You will leverage these platforms to create scalable, automated programs, analyze data to optimize campaign performance, and drive email best practices. The ideal candidate is passionate about email marketing, possesses strong project management skills, and thrives in a fast-paced environment. Instructure offers a remote-friendly culture, flexible schedules, and various benefits.

Requirements

• 2+ years of experience in email marketing, including ownership of strategy and execution
• Hands-on experience with Marketo and Salesforce (required)
• Strong project management skills, including the ability to manage competing priorities across global teams
• Experience working with global stakeholders and teams across regions and languages
• Deep understanding of email performance metrics, segmentation strategies, and customer journey development
• Excellent communication skills with the ability to collaborate cross-functionally and present to senior leadership
• Strong eye for detail in email QA, testing, and user experience

Responsibilities

• Build, test, and execute requests from the global email marketing calendar across prospect, customer, and partner audiences
• Partner with cross-functional stakeholders to align email communications with individual team goals
• Ensure flawless execution across campaign planning, targeting, QA, and deployment
• Iterate, improve, and master the Marketo CRM, while constantly learning the latest best practices within the platform and how we can utilize it
• Leverage Marketo and Salesforce to build scalable, automated programs with robust segmentation and personalization
• Monitor email performance, run A/B tests, and analyze data to optimize open rates, click-through rates, conversions, and ROI for stakeholders
• Drive email best practices including deliverability, compliance, accessibility, and brand consistency across your efforts and with the internal team

Preferred Qualifications

• Experience working in a fast-paced, high performance B2B SaaS organization
• Knowledge of HTML/CSS for email and best practices in responsive email design
• Experience integrating AI or personalization tools into email workflows
• Proven ability to scale programs across regions and languages
• Proficiency with Asana or other project management tools

Benefits

• Flexible schedules and a remote-friendly culture, with hybrid or onsite work based on business needs
• Annual “Dim the Lights” company-wide shutdown from December 26 to December 31
• Comprehensive wellness programs and mental health support
• Annual learning and development stipends to support your growth
• We provide the technology and tools you need to do your best work—typically a Mac, with PC options available in some locations
• A culture rooted in inclusivity, support, and meaningful connection