Director, Creative and Communications

Summary

Join EcoVadis as a key marketing leader to revolutionize the marketing function and build a modern, growth-driving organization. You will develop and implement a comprehensive brand strategy, crafting compelling narratives and a unique visual identity. Responsibilities include fostering brand partnerships, creating high-quality creative assets, collaborating with growth marketing, and managing social media and PR strategies. Leveraging data and customer insights, you will ensure brand consistency across all channels and build an in-house creative team. You will also measure brand performance, manage campaign execution, and integrate AI into workflows. This role requires 12+ years of experience in top-tier agencies, with at least 4 years in leadership, a strong brand strategy background, and excellent data analysis skills. The position is full-time in London, offering flexible hours and various benefits.

Requirements

• 12+ years of experience at top tier global advertising and/or creative agencies, with at least 4 years in a leadership role. The successful candidate will bring experience working in the US market
• Inspiring storyteller with ability to simplify complex concepts. A visionary leader who can push boundaries to drive impactful change
• A culture champion with a strong bias for action
• Bachelor's degree in Marketing, Communications, or a related field
• A proven track record of building and scaling successful brands, with a strong understanding of brand strategy and brand storytelling
• Experience working with agencies and building in-house teams
• Deep expertise in all major digital marketing channels, with a demonstrated ability to develop and execute integrated campaigns that drive measurable results
• Excellent data analysis and reporting skills, with the ability to extract actionable insights from data and communicate them effectively to stakeholders
• Strong leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams and build strong cross-functional relationships

Responsibilities

• Work with the current team to develop and create a brand strategy that articulates unique value proposition, brand personality, and positioning in the market
• Craft compelling brand narratives that resonate with our target audience and communicate the emotional and functional benefits that helps drive thought leadership and growth
• Deliver a unique and ownable visual identity for the brand
• Deliver a redesigned website that drives leads and brings the brand to life
• Foster brand partnerships to grow the business. Partner with current team members and leverage our unique assets and programs to create a cohesive strategy and execution plan that drives advocacy , referrals and growth
• Guide the development of high-quality creative assets that are on-brand and align with channel best practices. Lead concept development and creative delivery. Ensure messaging and visual consistency across channels
• Collaborate with growth marketing to deliver campaigns throughout the year that drive awareness and generate growth
• Create an organic social strategy and manage execution
• Deliver a PR strategy working with agencies and in-house PR leaders. Make PR an integrated part of the brand and help deliver ideas and storylines that drive press coverage
• Leverage customer insights and social listening to better inform our brand position, messaging and initiatives
• Collaborate with product marketing and product design to ensure brand consistency and elevate the customer experience
• Build an inhouse creative, design and copy team hiring full time team members and creating a network of agencies and freelancers
• Work with regional marketing to execute events consistent with our brand and leveraging these as opportunities to further the brand
• Leverage AI and integrate AI into workflows to drive creative concepting, testing and execution. Deliver scale efficiently
• Measure brand performance and scorecard. Analyze campaign performance, extract key insights, and effectively communicate results to stakeholders. You'll use data to inform strategies and demonstrate the impact of your work
• Manage campaign execution ensuring  timely launches. Create an input process into the creative team and manage project output in a timely manner

Benefits

• Support with all the necessary office and IT equipment
• Flexible working hours
• Wellness allowance for mental and physical wellbeing
• Access to professional mental health support
• Referral bonus policy
• Learning and development
• Sustainability events and community involvement
• Peer recognition program
• Employee-led resource groups
• Cycle to work scheme
• Remote work from abroad policy
• Hybrid work organization
• Pension contributions and optional private health coverage
• Internet and electricity bill allowance
• Life Insurance
• Subsidised travel in London
• Community service day when volunteering