Executive Writer - Technology GTM Storytelling

Summary

Join ServiceNow's Now on Now Creative team as a Director Executive Writer, Content & Thought Leadership! In this role, you will define and lead storytelling strategies, crafting compelling narratives and presentations for executive audiences. You will also shape thought leadership initiatives, amplify transformational stories, and collaborate with cross-functional teams. The ideal candidate possesses 12+ years of experience in executive communications and a proven track record of creating high-impact narratives for C-level executives in enterprise technology. You will be responsible for managing multiple high-visibility projects and building strong collaborations with leaders across the organization. This position offers the opportunity to influence revenue outcomes and make a significant impact on ServiceNow's digital transformation journey.

Requirements

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
• 12+ years of relevant work experience in executive communications, thought leadership, storytelling, or strategic content development
• A proven track record in crafting high-impact narratives for C-level executives in enterprise technology, digital transformation, and technological advancements in the SaaS or tech industry
• A deep acumen of how IT organizations are run
• Experience in fast-paced, high-stakes environments where messaging directly influences revenue outcomes
• Leadership in high-visibility initiatives with expertise in storytelling and content creation
• Exceptional ability to translate technical and product innovations into impactful stories that resonate with C-level executives, IT decision-makers, and business leaders
• Expertise in developing executive presentations, keynote content, and presentation storytelling for global audiences, with a strong background in visual storytelling
• Experience leading cross-functional teams—including product, R&D, IT executives, marketing, sales, and communications professionals—to align on messaging strategy
• Ability to work closely with senior leadership and guide them in communicating the value of complex IT solutions in ways that resonate with diverse customer and industry stakeholders
• Strong investigative and journalistic instincts to uncover and shape compelling, real-world transformation stories that demonstrate technology’s business impact
• Strategic and cross-functional leadership skills

Responsibilities

• Define and Lead Strategy : Develop storytelling strategies that position Now on Now digital transformation as a model for customers
• Write Executive Narratives : Create compelling narratives and presentations for executive and CxO audiences that align with Now on Now Technology priorities and product strategy while resonating with customers
• Shape Thought Leadership : Initiate and lead thought leadership initiatives using investigative storytelling to spark industry-leading conversations
• Amplify Transformational Stories : Discover and share transformational stories by: Developing keynote presentations for global conferences, executive briefings, and industry events
• Leveraging deep experience in creating impactful stories using PowerPoint
• Steering narrative development for customer engagements, board-level discussions, and analyst interactions
• Facilitating strategic storytelling sessions with leaders and practitioners to ensure authenticity and impact
• Collaborating with creative teams to enhance stories through visual storytelling, multimedia content, and digital experiences
• Cross-Functional Collaboration : Influence and collaborate with teams across Customer Advocacy, the Transformation Office, Product, PR/Communications, Marketing, and Sales Enablement to ensure aligned and consistent messaging
• Executive Community Building : Build strong collaborations with leaders across the organization to create cohesive executive narratives
• Project Leadership : Operate in a fast-paced, executive-level environment, managing multiple high-visibility projects with strategic impact