Director of Product Marketing

Summary

Join Smartcat, a dynamic Series C company, as the Director of Product Marketing and lead the go-to-market strategy for their AI-powered language platform designed for marketing buyers. You will shape how Smartcat positions itself as a must-have platform for content, campaign, and website creation, crafting end-to-end narratives, designing marketing strategies, and creating content that connects business value to platform capabilities. This role involves leading key product launches, refining messaging, and ensuring the voice of the marketing buyer influences the roadmap. You will be responsible for owning the strategy, messaging, and packaging for all Smartcat solutions built for marketing teams, defining and evolving value propositions, partnering with Product and Growth to shape capabilities into full-funnel solutions, building and recommending go-to-market motions, delivering engaging content, conducting research to understand marketing personas, leading product launches, and collaborating with Product to ensure marketing use cases are prioritized.

Requirements

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes
• A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution
• Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging
• Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster
• A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully

Responsibilities

• Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing teams, with a focus on Director+ personas
• Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally
• Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement
• Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs
• Conduct research to deeply understand marketing personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy
• Lead product launches related to marketing solutions, driving GTM strategy, internal enablement, and cross-functional readiness
• Collaborate with Product to ensure marketing use cases are prioritized, understood, and represented in roadmap conversations and feature planning
• Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the marketing persona’s top use cases
• Audit current messaging and collateral for relevance, clarity, and solution-market fit
• Align with stakeholders across Product, Sales, and Growth to understand priorities and identify quick wins
• Deliver updated solution messaging for marketing use cases, with clear personas, pain points, and value props
• Launch your first major GTM asset, campaign, or enablement initiative tied to a key marketing use case
• Influence roadmap and feature priorities based on customer and persona insight
• Lead the full rollout of a marketing-focused solution—complete with internal training, external assets, and integrated campaign support
• Build a scalable approach for launching new marketing-focused features and solutions moving forward
• Establish yourself as the go-to expert on how Smartcat drives results for marketing leaders

Preferred Qualifications

Bonus if you’ve worked on AI-native products or marketed emerging tech categories

Benefits

• Fully remote team
• We are a global team of 200+ enthusiastic people spread across 30+ countries
• We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon
• Innovating a $100 Billion industry
• Smartcat’s innovative approach towards multilingual content, taps into a $100B industry
• Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost
• High impact role enabling innovation and inclusion in organizations
• You will enjoy building with us
• You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide
• Join the rocketship to scale-up 10x and beyond together
• We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation
• Our journey isn’t for the faint of heart
• We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here
• Smartcat Culture : Where Diversity Meets High Performance
• At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication
• We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work
• Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment