Field Marketing Associate

Summary

Join Array, a remote-first financial innovation platform, as a Field Marketing Associate! You will drive top-of-funnel growth, collaborating closely with the Demand Generation Marketing Leader. This hands-on role involves managing event outreach, executing outbound campaigns, supporting digital marketing efforts, and gathering customer insights. You'll ensure field teams have necessary marketing materials and collaborate with cross-functional teams. The ideal candidate possesses 1+ years of field marketing or related experience, strong communication and organizational skills, and a passion for customer engagement. Array offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• 1+ years of experience in field marketing, marketing, or sales roles, or ideally within a fast-paced or growth-focused environment
• Strong communication skills, both written and verbal, with the ability to engage prospects and collaborate across teams
• Strong organizational skills and time management skills, with a track record of managing multiple projects simultaneously
• A passion for connecting with customers and communities through meaningful brand experiences and events
• Comfort interacting with customers and prospects, both digitally and in person
• Familiarity with marketing and sales tools like HubSpot, Apollo, Salesforce, or Gong
• A hands-on, resourceful approach to solving problems, with a willingness to roll up your sleeves to get things done
• Experience writing outbound messages or working closely with a BDR/SDR team

Responsibilities

• Manage outreach before, during, and after events to engage prospects, support the sales team, and drive conversions
• Travel: Represent Array at conferences and events including staffing the booth (expect to travel to 25 events annually)
• Execute outbound campaigns tied to webinars, dinners, and other marketing-led events
• Assist in multi-channel promotion by working on supporting digital components (email, social media, event landing pages) that complement field efforts
• Gather and share insights by collecting feedback from field events and customer interactions to inform future marketing programs and provide valuable input to the demand generation team
• Manage marketing materials by ensuring field teams are equipped with relevant assets, signage, collateral, and swag that reflect current campaigns and messaging
• Participate in cross-functional efforts by aligning with Sales, Product Marketing, and Brand teams to ensure cohesive messaging and consistent customer experience across all touchpoints

Benefits

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• AnniversArray Kits for work anniversaries