Field Marketing Associate

Summary

Join Fountain's dynamic team as a Field Marketing Associate and play a pivotal role in driving sales initiatives. You will be responsible for developing and executing event marketing strategies, managing lead generation and follow-up, and collaborating with cross-functional teams. This role demands exceptional organizational skills, attention to detail, and the ability to support sales by generating 1:1 meetings with prospects. The ideal candidate will have 1-3 years of experience in event management within the technology or HR industry, proven success in supporting sales teams, and proficiency in CRM systems (Salesforce required). Fountain offers a unique work environment with flexible work arrangements and a comprehensive benefits package, including health plans, a retirement plan, flexible vacation, paid holidays, and various stipends and allowances.

Requirements

• 1-3 years of experience in event management, with a track record of planning and executing successful events, preferably within the technology or HR industry
• Demonstrated experience supporting sales teams and generating 1:1 meetings with prospects during events, resulting in measurable business outcomes
• Ability to work independently and proactively, adapting quickly to changing priorities and delivering results in a fast-paced, dynamic environment
• Strong attention to detail and exceptional organizational skills to manage multiple tasks simultaneously and ensure flawless event execution
• Proven ability to think strategically, identify opportunities for improvement, and implement innovative event strategies that align with business objectives
• Proficient in managing event budgets, ensuring cost-effective planning and resource allocation while maintaining quality standards
• Familiarity with event management software, CRM systems - Salesforce required, and other relevant tools to streamline event planning, execution, and performance tracking

Responsibilities

• Develop a deep understanding of the event lifecycle, including pre-event outreach, onsite engagement, and post-event follow-up
• Collaborate with cross-functional teams to align event goals with lead generation and pipeline-building strategies
• Act as the main point of contact for event-related lead capture, enrichment, and distribution to sales teams
• Oversee the management of lead data from event tools (e.g., iCapture), ensuring data accuracy and timely upload into CRM systems
• Build and execute outreach templates and sequences targeting event registrants, attendees, and prospects
• Partner with Sales to schedule pre-event meetings with high-value leads
• Create and manage follow-up sequences tailored to event attendees, ensuring timely and personalized outreach
• Work with SDRs to re-engage unresponsive leads and track follow-up outcomes once event sequences conclude
• Develop and document standardized processes for lead management and outreach across all event types
• Identify and implement tools or strategies to improve event-related workflows and efficiency
• Serve as a liaison between Marketing, RevOps, and Sales teams to ensure alignment on event goals and lead follow-up strategies
• Provide regular updates and insights on event performance, lead quality, and conversion metrics
• Track and analyze event-related metrics, including lead volume, engagement rates, and pipeline contribution
• Present findings and recommendations to optimize future event strategies

Preferred Qualifications

• Experience working on-site conferences
• HRtech experience
• Experience working in a tech startup environment

Benefits

• Competitive health plans
• A retirement plan
• Flexible vacation policy
• Paid holidays
• Monthly lunch stipends
• Annual allowances for ongoing education related to your profession and career advancement
• Home office, cell phone, and wellness reimbursements